The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will drive innovation, oversee large-scale programs, and provide strategic consultation across multiple key markets. Through events, partnerships, and community engagement, the Senior Manager in coordination with the Manager, will elevate Red Bull’s presence in gaming culture, delivering measurable business impact and strengthening brand relevance among gamers.
Job DescriptionSTRATEGIC LEADERSHIP & PROGRAM MANAGEMENT
Define and lead the regional gaming marketing strategy, ensuring integration with national and global objectives.
Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties.
Serve as executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept to completion.
Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull’s leadership in gaming.
Develop innovative, ownable gaming concepts that drive brand differentiation and resonate with local and regional audiences.
COMMUNITY & PARTNERSHIP DEVELOPMENT
Build and maintain strategic relationships with gaming community leaders, influencers, content creators, and industry partners.
Expand Red Bull’s footprint in gaming spaces (LAN centers, campuses, esports venues) through credible and authentic activations.
Collaborate with Brand, On-Premise, and Media Network teams to integrate gaming into broader marketing initiatives and consumer touchpoints.
Champion programs that fuel and inspire local players, reinforcing Red Bull’s role as a key supporter of gaming culture.
TALENT STRATEGY & INTEGRATION
Lead talent identification and development strategy for gaming opinion leaders and players.
Partner with Gaming Player Marketing and Media Network teams to design and execute talent-driven campaigns and events.
Ensure seamless integration of gaming talent into Red Bull’s owned and third-party activations, amplifying reach and engagement.
QualificationsEXPERIENCE, KNOWLEDGE & EDUCATION REQUIRED
7+ years of experience in gaming/esports marketing, with proven success in strategic leadership and large-scale program execution.
Deep understanding of the global and regional esports ecosystem, including publishers, teams, leagues, and emerging trends.
Demonstrated ability to develop and execute innovative marketing strategies that deliver measurable business results.
Exceptional leadership and stakeholder management skills, with experience influencing cross-functional teams and senior executives.
People management experience with a proven track record in hiring, training, and motivating teams.
Strong financial acumen and experience managing complex budgets and resource plans.
Advanced proficiency in project management and business planning tools; strong presentation and communication skills.
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,280 - $172,920 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Skills Required
- 7+ years of experience in gaming/esports marketing with proven strategic leadership and large-scale program execution.
- Deep understanding of global and regional esports ecosystem (publishers, teams, leagues, trends).
- Demonstrated ability to develop and execute innovative marketing strategies that deliver measurable business results.
- Exceptional leadership and stakeholder management skills, including influencing cross-functional teams and senior executives.
- People management experience with hiring, training, and motivating teams.
- Strong financial acumen and experience managing complex budgets and resource plans.
- Advanced proficiency in project management and business planning tools; strong presentation and communication skills.
- Authorization to work in the United States (U.S. citizen, permanent resident, or currently authorized on a valid visa).
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
