We are looking for a highly driven and analytical Senior Manager – Digital Marketing to lead and scale our performance marketing initiatives. The role will be responsible for driving customer acquisition, revenue growth, and marketing efficiency across key digital channels, with a strong focus on Google and Meta platforms.
The ideal candidate should have deep hands-on expertise in performance marketing, a data-driven mindset, and the ability to leverage emerging technologies, including AI, to improve campaign performance and marketing effectiveness. Experience with additional acquisition channels such as DV360, Affiliates, or Partnerships will be considered a strong advantage.
Skills & Qualification5–8 years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
Strong hands-on expertise in managing and scaling campaigns across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram).
Proven track record of driving customer acquisition, lead generation, and revenue growth through performance marketing channels.
Strong analytical skills with experience in campaign measurement, attribution, reporting, experimentation, and optimization.
Experience working with web analytics and marketing measurement tools such as Google Analytics, Looker Studio, AppsFlyer, or similar platforms.
Strong interest and practical understanding of AI-powered marketing, automation, and workflow optimization.
Hands-on experience using AI tools such as Claude, ChatGPT, Gemini, or similar platforms for campaign planning, audience analysis, reporting, creative ideation, and performance optimization.
Familiarity with AI Agents, workflow automation tools, and no-code platforms such as N8N, Make, Zapier, or similar solutions to streamline marketing operations and improve efficiency.
Ability to identify opportunities where AI can improve campaign performance, reporting, decision-making, and customer acquisition outcomes.
Experience with DV360, Affiliate Marketing, Partnerships, or other performance acquisition channels will be an added advantage.
Strong stakeholder management, communication, and cross-functional collaboration skills.
Own and manage performance marketing initiatives across Google and Meta channels, driving customer acquisition, conversions, and revenue growth.
Develop and execute channel strategies, budget allocation plans, and optimization frameworks to maximize ROAS and business outcomes.
Monitor, analyze, and improve key performance metrics including CAC, ROAS, conversion rates, customer quality, and retention indicators.
Lead campaign planning, execution, testing, and scaling across Google and Meta platforms while ensuring efficient budget utilization.
Identify and scale new growth opportunities through audience expansion, creative testing, landing page optimization, and channel diversification.
Explore and manage additional acquisition channels such as DV360, Affiliate Marketing, Partnerships, and emerging digital platforms.
Leverage AI tools such as Claude, ChatGPT, Gemini, and AI-powered marketing solutions to improve campaign management, audience insights, reporting, creative workflows, and operational efficiency.
Build and implement AI-driven agents and automated workflows using tools such as N8N, Make, Zapier, or similar platforms to automate repetitive tasks, improve reporting, and accelerate decision-making.
Develop scalable reporting frameworks and dashboards that provide actionable insights to leadership and business stakeholders.
Stay updated on industry trends, platform changes, privacy regulations, and advancements in AI, ensuring the organization remains at the forefront of digital marketing innovation.
Skills Required
- 5-8 years experience in Performance Marketing, Digital Marketing, or Growth Marketing.
- Hands-on expertise managing and scaling Google Ads (Search, Performance Max, Display, YouTube).
- Hands-on expertise managing and scaling Meta Ads (Facebook and Instagram).
- Experience with web analytics and marketing measurement tools such as Google Analytics, Looker Studio, or AppsFlyer.
- Strong analytical skills in campaign measurement, attribution, reporting, experimentation, and optimization.
- Hands-on experience using AI tools such as Claude, ChatGPT, or Gemini for planning, analysis, reporting, and creative ideation.
- Familiarity with AI Agents, workflow automation tools, and no-code platforms (N8N, Make, Zapier) to build automated workflows.
- Ability to identify and apply AI-driven opportunities to improve campaign performance and decision-making.
- Experience with DV360, Affiliate Marketing, Partnerships, or other performance acquisition channels.
- Strong stakeholder management, communication, and cross-functional collaboration skills.
What We Do
ACKO, launched in 2016, is a tech company which is solving real-world problems for customers, starting with insurance. We are India’s first digital-native insurer and have meaningfully redefined the insurance category. As a new-age brand, ACKO has brought the customer into the focus with fair pricing, convenience, and superior customer experience. ACKO was founded by Varun Dua and Ruchi Deepak. Varun is a serial fintech entrepreneur who has had extensive experience in the insurance industry spanning over two decades. Prior to this, he was CEO and Co-Founder of Coverfox Insurance Broking. Ruchi has worked in financial services in Mumbai and London with organizations such as Franklin Templeton and venture capital firm Matrix Partners. ACKO is targeted in its approach and operates in the Auto insurance, Embedded Insurance (bite-sized contextual coverages like mobile insurance), and Health Insurance sectors. As a customer-first company serving the digitally savvy, ACKO’s value proposition of ‘Welcome Change’ highlights the offerings of the company that make insurance simple and hassle-free. With features such as zero commission, zero paperwork, instant renewal, same-day claim settlements, and app-based updates on claims, ACKO is a 'Welcome Change' from traditional insurers. The company has pioneered the D2C model for insurance in India and empowers customers to choose the right product based on their requirements at the best price, at the click of a button with zero paperwork. ACKO has recently raised USD 450+ million to date and are backed by private equity majors such as General Atlantic and Multiples private equity, top venture capitalists such as Accel, Elevation, and Lightspeed Multiples, along with Amazon, Canada’s largest Pension Fund (CPPIB) amongst others. The company has grown at a CAGR of 88% in the last 4 years, served 75+ million customers and has issued ~900 million policies till date. Check our website - www.acko.com to know more about us.
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