This role is for one of the Weekday's clients
Salary range: Rs 1800000 - Rs 2500000 (ie INR 18- 25 LPA)
Min Experience: 7+ years
Location: Banaswadi, Bengaluru, Karnataka, India
JobType: full-time
We are seeking a highly experienced and results-driven Digital Marketing Specialist with 7+ years of experience in managing and optimizing paid campaigns. The ideal candidate should have strong expertise in Google Ads, audience targeting, keyword research, bid management, and performance analysis to maximize ROI.
RequirementsKey Responsibilities:
- Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).
- Conduct keyword research, competitor analysis, and audience segmentation.
- Monitor daily campaign performance and adjust bids, budgets, and targeting for maximum efficiency.
- Track conversions and analyze campaign performance using Google Analytics, Tag Manager, and other tracking tools.
- Optimize ad copies, creatives, and landing pages for better CTR and conversion rates.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Stay updated with the latest Google Ads features, policies, and industry best practices.
- Collaborate with marketing and design teams for creatives, landing pages, and campaign strategies.
- Drive lead generation campaigns with a focus on CPL optimization and ROI.
- Minimum 7+ years of hands-on experience in digital marketing and Google Ads campaign management.
- Strong understanding of SEM, PPC, Display Advertising, and remarketing.
- Experience with Google Tag Manager, Google Analytics (GA4 preferred), and conversion tracking setup.
- Strong analytical skills with proficiency in Excel/Google Sheets for data reporting.
- Expertise in keyword planning, ad copywriting, and A/B testing.
- Ability to manage large budgets and deliver campaigns within defined KPIs.
- Experience with other paid media channels (Meta Ads, LinkedIn Ads).
- Knowledge of SEO fundamentals.
- Experience in real estate marketing campaigns (added advantage).
Bengaluru's leading Developer
Must-have skillsPerformance Marketing, Google PPC, Digital Marketing Analytics
Good-to-have skillsGoogle Analytics, Tableau, Digital Strategy
Skills Required
- 7+ years of hands-on experience in digital marketing and Google Ads campaign management
- Strong understanding of SEM, PPC, Display Advertising, and remarketing
- Experience with Google Tag Manager and conversion tracking setup
- Experience with Google Analytics (GA4 preferred)
- Strong analytical skills with proficiency in Excel/Google Sheets for data reporting
- Expertise in keyword planning, ad copywriting, and A/B testing
- Ability to manage large budgets and deliver campaigns within defined KPIs
- Experience with other paid media channels (Meta Ads, LinkedIn Ads)
- Knowledge of SEO fundamentals
- Experience in real estate marketing campaigns
- Familiarity with Tableau and digital strategy
What We Do
Weekday is an AI-powered recruitment platform that helps startups hire top-tier engineering and product talent. By leveraging a massive database of white-collar professionals and advanced outreach tools, the company streamlines the hiring process through automated sourcing, AI-driven resume screening, and white-glove contingency services. Their mission is to modernize recruitment by enabling companies to discover and engage passive candidates efficiently, ensuring high-quality hires for critical roles.
