Sr. Manager, Digital Experience, MarTech Product

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This is an onsite role [#LI-Onsite]

Reporting to the Director, Ecommerce Product Management, you will help drive our marketing technology (MarTech) strategy as part of the evolution of personalization. You will also manage the roadmap, prioritization, and delivery of MarTech solutions. These solutions will enhance customer experiences, optimize digital properties, and support data-driven marketing initiatives. You will collaborate with cross-functional teams to ensure alignment with business goals and deliver innovative solutions that meet evolving customer expectations.

If you are passionate about driving marketing technology strategy and advancing personalization, then this role is for you!

About the Role

• Define and maintain the MarTech product vision, strategy, and roadmap in alignment with the business personalization and organizational goals.
• Collaborate with stakeholders to identify business needs, prioritize features, and ensure alignment with customer experience objectives.
• Conduct market research and competitive analysis to identify trends and opportunities in MarTech.
• Ensure the MarTech roadmap supports the integration of tools such as Adobe Journey Optimizer, Target, and Pegasystems.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors to gather and document requirements.
• Facilitate workshops and meetings to understand business needs and translate them into actionable product features or enhancements.
• Work closely with Marketing, and Digital Experience teams to ensure MarTech solutions meet their needs.
• Partner with Insights, Analytics, and data governance teams to ensure compliance with data privacy and security standards.
• Collaborate with Product development teams to ensure delivery of MarTech solutions, adhering to Agile methodologies.
• Prioritize and manage the product backlog, ensuring alignment with business priorities.
• Oversee the testing and deployment of MarTech solutions, ensuring they meet quality standards and business requirements.
• Monitor and report on the performance of MarTech platforms, identifying areas for improvement.
• Develop and deliver training materials to ensure end-users understand and can effectively use MarTech tools.
• Support change management initiatives to drive adoption of new MarTech solutions across the organization.

About You

• Bachelor’s degree in Marketing, Business (Commerce), Computer Science, Information Systems, or a related field.

• 7+ years of experience in product ownership, marketing technology, or a related field.
• Certified Scrum Product Owner (CSPO) or equivalent Agile certification is an asset.
• Strong understanding of MarTech platforms and their integration with business processes.
• Experience with MarTech platforms like Adobe, Salesforce, Hubspot, Braze, and/or customer data platforms (CDPs) is preferred.
• Excellent communication and stakeholder management skills.
• Proficiency in Agile methodologies and tools such as Jira.
• Analytical and problem-solving skills with a focus on data-driven decision-making.

We offer a comprehensive suite of benefits including:

• Health/Dental Benefits

• Access to an Employee & Family Assistance Program
• a Defined Benefit Pension
• Discounts on products and services via Workperks.

There is a world of opportunities at the LCBO…

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued.  Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.

Please submit your resume via Workday by 11:59pm on the deadline date.  We appreciate your interest and advise that only those selected for an interview will be contacted.

The LCBO collects and uses the personal information you provide under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act for the sole purpose of processing your job application.  When you click “Apply with LinkedIn” you are agreeing to share your information with our service providers engaged by us in connection with recruitment and human resources related activities.

If you have any questions concerning the LCBO’s collection and use of personal information, please contact the Freedom of Information and Privacy Office.

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The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.