The Red Bull Culture Marketing team builds brand relevance by executing programs that empower creative communities in music, dance, art, and social innovation.
The purpose of the Senior Manager, Culture Events role is to help Red Bull become the most aspirational brand by leading world-class event marketing initiatives across our key cultural focus areas. This position is responsible for working with programming partners to develop Red Bull-branded live experiences within the Culture Marketing portfolio, as well as supporting regional teams in executing these events.
The Senior Manager, Culture Events will collaborate across departments to ensure that all events are impactful, high quality, and consistent for the brand, our cultural programs, and the artists we support.
Job DescriptionEVENTS NETWORK
Support the regional team in executing event properties that are globally relevant.
Develop the necessary guidelines and tools, in collaboration with programming and booking counterparts, to enable on-strategy execution of titled events within the territory.
Leverage your existing network to help execute events, maintaining up-to-date relationships with your vendor network, from fabricators to sound providers.
Lead the process of defining and evaluating success across all titled “Big Moments” by facilitating project kick-offs, postmortems, and recap sessions.
Serve as the branding expert across the events network, working with internal and external stakeholders to ensure that the Red Bull brand is communicated consistently and appropriately.
Lead cross-departmental alignment with On-Premise Sales to ensure clear ways of working across the entire events network.
Keep the can front and center through authentic and credible integrations in all activities.
EFFICIENT PLANNING AND RESOURCE ALLOCATION
Manage an external network of production and creative partners to ensure the highest-quality execution across our events portfolio, including leading the RFP and RFI processes and conducting vendor performance reviews.
Drive innovation within project management systems across the events network, and communicate recommendations for change to the Director, Culture Events & Booking.
Share best practices and lessons learned from flagship event executions with the goals of increasing efficiency and inspiring innovation.
Serve as a ticketing expert, supporting a cross-functional team of stakeholders to ensure the events network fully leverages opportunities for data analysis and incremental revenue.
Support the Communications team in achieving optimal media outcomes.
EFFECTIVE COLLABORATION AND MANAGEMENT
Establish trust and accountability for the culture program at all levels of the organization by building strong cross-functional relationships and effective ways of working.
Lead the Regional Culture Event Managers, consistently providing feedback to elevate overall event execution as well as individual skill sets.
Deliver appropriate training, in coordination with the Director of Culture Events and Booking, to continually enhance the skills of the Culture teams.
Qualifications5–7 years of event management experience, preferably overseeing a network of events across multiple markets
3–5 years of experience producing music or dance events, preferably with a strong understanding of live music venue operations
3–5 years of agency and/or direct brand marketing experience working with branded events
Alignment with the mission of Red Bull Social
Innovative and passionate about programming and supporting individuals who drive positive change in their communities
Thorough understanding of event production, marketing, and logistics
Proven track record of strong planning, organizational, and project management skills
Demonstrated ability to implement innovative practices that involve calculated risk-taking
Ability to execute ideas with a focus on quantitative metrics to achieve brand goals
Exceptional communication skills, including active listening and clear, effective speaking
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,360 - 128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Skills Required
- 5-7 years of event management experience
- 3-5 years producing music or dance events
- 3-5 years of agency or brand marketing experience
- Thorough understanding of event production and logistics
- Strong planning, organizational, and project management skills
- Exceptional communication skills
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
