Sr. Manager, Creator Marketing

Reposted 10 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
68K-96K Annually
Senior level
Agency
The Role
Lead day-to-day creator marketing strategy and execution, manage campaigns, budgets, and relationships with creators, clients, and cross-functional teams.
Summary Generated by Built In

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

Job Description

We’re looking for a Senior Manager, Creator Marketing to lead day-to-day execution of creator programs. Embedded within a highly integrated team, you’ll support product-focused campaigns that often combine creator, experiential, and earned elements. Sitting at the intersection of cultural trends, digital storytelling, and creator partnerships, you’ll bring both creative vision and operational precision, moving seamlessly between strategy development, client presentations, budget oversight, and talent negotiations. We’re looking for someone energized by pace and complexity, and who is ready to lead multiple campaigns with strategic focus, cross-functional coordination, and creative precision. 

Responsibilities
  • Day-to-day management of creator marketing strategy and execution for a major national retail client, from planning through launch and wrap. 

  • Drive ongoing ideation and campaign development tied to major moments, product launches, and seasonal activations. 

  • Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, and external partners. 

  • Build and manage robust creator plans and budgets, with a focus on ROI and quality engagement. 

  • Develop and maintain strong relationships with creators, managers, and talent agents across all tiers. 

  • Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction. 

  • Serve as key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight. 

  • Manage and mentor junior team members, fostering creative thinking and professional development. 

Basic Qualifications
  • At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company 

  • Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, IG, YouTube, etc.) 

  • Strong contract negotiation and talent management experience 

  • Experience building strategic briefs, managing content calendars, and driving measurable results 

  • Ability to use data and platform insights to inform strategy and optimizations 

  • Familiarity with developing post-campaign reports and translating insights into recommendations 

  • Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, analytics, etc.) 

  • Excellent verbal and written communication skills 

  • Highly organized, detail-oriented, and proactive in managing multiple workstreams 

  • Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.) 

Preferred Qualifications
  • Experience in CPG or retail, especially food & beverage verticals 

  • Experience managing creator-led events and in-person activations 

  • Strategic understanding of paid media amplification including boosting, whitelisting, and platform-specific extensions and how to collaborate with paid teams to optimize creator content performance 

  • Experience in fast-moving environments  

  • Comfort leading high-volume programs with minimal oversight 

  • Ability to lead strategic presentations to clients and stakeholders 

  • Empathy-driven leader who builds trust and develops talent 

  • Strong problem-solving instincts and ability to manage ambiguity with confidence 

  • Contributes to internal POVs, creator trend briefings, or cross-team thought leadership 

$68,000 - $96,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Skills Required

  • At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
  • Hands-on experience working with creators across tiers and platforms
  • Strong contract negotiation and talent management experience
  • Experience building strategic briefs and managing content calendars
  • Ability to use data and platform insights to inform strategy
  • Experience collaborating with cross-functional teams
  • Excellent verbal and written communication skills
  • Highly organized, detail-oriented, and proactive in managing multiple workstreams
  • Experience with creator discovery and tracking platforms

Edelman Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.

  • Healthcare Strength Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
  • Flexible Benefits Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
  • Retirement Support Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.

Edelman Insights

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The Company
Atlanta, GA
6,475 Employees
Year Founded: 1952

What We Do

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities

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