Join us to create change and have an impact in homes around the world.
At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.
Where you’ll be:
This position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role:
The Senior Manager, Consumer Insights leads the development of consumer-centered insights that drive product innovation, business growth, and brand preference across the Frigidaire and Electrolux portfolios. This role partners closely with cross-functional teams to uncover consumer needs, identify emerging trends, and translate research into actionable business and product recommendations. The ideal candidate combines strong analytical capabilities with consumer empathy, strategic thinking, and persuasive storytelling to influence decision-making and champion a consumer-first mindset throughout the organization. This leader excels in navigating ambiguity, connecting disparate data points, and transforming insights into opportunities that enhance the consumer experience and support long-term business objectives.
Key Responsibilities:
Lead and manage multiple consumer research initiatives across product categories, ensuring appropriate methodologies, vendor selection, and timely delivery against business objectives.
Design and execute qualitative and quantitative research programs to identify consumer needs, behaviors, attitudes, and emerging market trends.
Analyze research findings and consumer data to develop strategic recommendations that support innovation, product development, and business growth.
Translate complex insights into compelling presentations and narratives that drive action and influence decision-making at all levels of the organization.
Partner with product management, marketing, design, engineering, and commercial teams to integrate consumer insights into product and portfolio strategies.
Evaluate, negotiate, and manage external research partners and vendors to ensure high-quality deliverables and efficient project execution.
Identify and implement innovative research methodologies and tools that enhance consumer understanding and organizational capabilities.
Champion a consumer-centric culture by advocating for insights-driven decision-making throughout the product development and commercialization process.
Minimum Qualifications
Bachelor's degree
7+ years of consumer insights, market research, or related experience.
Deep understanding of qualitative and quantitative research methodologies, including research design, execution, and analysis.
Proven experience translating consumer research and data into strategic recommendations that influence business, product, or marketing decisions.
Strong analytical and presentation skills, with proficiency in PowerPoint, Excel, and data visualization techniques.
Knowledge of consumer, market, and technology trends, with the ability to identify emerging opportunities and inform future business strategies.
Benefits highlights:
Discounts on our award-winning Electrolux products and services
Family-friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.
Find more on: Electrolux Group North America:
https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [email protected]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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Skills Required
- Bachelor's degree
- 7+ years of consumer insights, market research, or related experience
- Deep understanding of qualitative and quantitative research methodologies
- Proven experience translating consumer research into strategic business, product, or marketing recommendations
- Strong analytical and presentation skills
- Proficiency in PowerPoint and Excel
- Experience with data visualization techniques
- Knowledge of consumer, market, and technology trends
Electrolux Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.
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Healthcare Strength — Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
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Retirement Support — A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
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Leave & Time Off Breadth — Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.
Electrolux Insights
What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
