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- Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals.
- Govern the day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiatives
- Consistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics
- Regularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.’s brands and aligning priorities to business needs
- Remain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industry
- Routinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.’s brands
- Regularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awareness
- Maintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates ventures
- Partner with Creative and Brand teams to ensure creative is optimized for various media channels
- Skilled marketing leadership experience, with 6-9 years in Affiliate marketing
- Strong history of collaborative leadership, team building, and managing individual contributors
- Experience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channels
- Strong knowledge of Affiliates channels, technologies, best practices, and trends Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive change
- Highly communicative and collaborative with history of driving positive outcomes across multiple teams and functions
- Entrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinking
Skills Required
- 6-9 years of affiliate marketing experience
- Marketing leadership experience
- Experience with collaborative leadership, team building, and managing individual contributors
- Experience planning and executing affiliate campaigns
- Experience scaling performance-driven marketing channels
- Strong knowledge of affiliate channels, technologies, best practices, and trends
- Experience working in a highly complex, matrixed organization
- Proven ability to work cross-functionally to drive change
- Strong communication and collaboration skills
- Strategic thinking and ability to work through ambiguity
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
