Sr. Manager, Brand & Sales Marketing - Health

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New York, NY, USA
Hybrid
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
People Inc. is America’s largest digital and print publisher.
The Role

Job Title

Sr. Manager, Brand & Sales Marketing - Health

Job Description

About The Position:

People Inc. is seeking an innovative and collaborative Senior Manager, Brand & Sales Marketing to join our Health vertical. This role drives go-to-market innovation and integrated proposal development for Pharma clients across the People Inc. portfolio, with a strategic focus on magazine and cross-channel opportunities.

In close partnership with Health Sales and Health Marketing, you will lead integrated client strategy and serve as the strategic magazine lead within proposals. You will shape how our brands go to market across magazines, digital, video, and tentpole initiatives spanning 40+ brands across Health, Lifestyle, Food & Beverage, Parenting, Tech, and Travel.

Hybrid 3x a week- New York, NY

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About the Position's Contributions:

  • Lead Integrated Go-To-Market Strategy: Develop and package brand-driven, cross-channel materials for the Health group, translating editorial initiatives into compelling opportunities for Pharma clients and equipping Sales and Marketing teams with clear, scalable frameworks. Elevate these strategies through thoughtful narrative development and visually compelling presentations that reflect the strength of Health at People Inc..

  • Drive Proposal Development & Sales Partnership: Collaborate closely with Health Sales to shape client strategies, support key accounts, and serve as the strategic magazine lead within integrated proposals. Act as a strategic partner on client-facing opportunities and guide positioning and packaging.

  • Elevate Brand Positioning: Create clear, differentiated marketing narratives that communicate each brand’s unique value across magazine and multi-channel environments, ensuring consistency across materials and proposals.

  • Fuel Cross-Portfolio Innovation: In partnership with marketing and editorial leadership, develop new tentpoles, franchises, and integrated programs grounded in our editorial brands’ DNA and aligned with Pharma demand across the portfolio. Solutions will support our mission to deliver health relevance in all aspects of our audiences’ lives. 

  • Champion Cross-Functional Partnerships: Lead collaboration with editorial, research, product, marketing, activation, and account strategy teams to surface high-value opportunities and ensure strategic alignment from idea through market launch.

The Role’s Minimum Qualifications and Job Requirements:

Experience:

  • 5+ years of relevant experience in brand marketing and/or pre-sales RFP marketing at a digital publisher or media company; experience supporting Pharma clients and integrated proposals strongly preferred

  • Proven experience developing strategic, insight-led proposals and go-to-market materials across magazines, digital, and multi-channel programs

Specific Knowledge, Skills, Certifications and Abilities:

  • Strong understanding of the publishing landscape, including magazines, integrated storytelling, and cross-portfolio packaging

  • Excellent creative writing and storytelling skills with the ability to build visually compelling, client-ready presentations (PowerPoint fluency required)

  • A confident communicator who can tailor messaging for sales, editorial, marketing, and client audiences, and remains poised in high-stakes or fast-paced environments

  • Highly collaborative and proactive, with the ability to identify opportunities, connect dots across teams, and move initiatives forward independently

  • Strategic thinker with strong business acumen, able to align brand and sales marketing initiatives to broader organizational goals and revenue priorities

  • Comfortable navigating ambiguity and balancing multiple priorities in a dynamic, growth-focused organization

% Travel Required (Approximate): <5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $90,000.00 - $110,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

What the Team is Saying

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People Inc. Compensation & Benefits Highlights

  • Healthcare Strength — Health insurance offerings are consistently characterized as robust (e.g., Aetna) with strong impressions of coverage depth and quality. Health-related benefits are frequently highlighted as a standout element of the total package.
  • Leave & Time Off Breadth — Vacation and time-off policies are described as generous, including reports of unlimited PTO for some roles and popular practices like Summer Fridays. Time off is also noted to accrue immediately in certain divisions, reinforcing breadth and usability.
  • Retirement Support — The 401(k) program is presented as a meaningful benefit with company matching, with some cohorts reporting notably strong contributions. Access typically begins after a short service period in certain units, underscoring structured retirement support.

People Inc. Insights

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The Company
HQ: New York, NY
3,500 Employees
Year Founded: 1996

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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