At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.
What you will do:
The Senior Manager, Brand & Content Marketing is responsible for shaping the newly established CVS Healthspire Payor Solutions brand and storytelling to generate awareness and favorability, in partnership with product marketers. You will be part of an exciting group of cross functional teams focused on building and implementing a new brand that is core to the CVS Health integrated strategy.
This strategic marketer and powerful storyteller is a thought leader with a vision for how to bring together compelling narratives, inclusive of product portfolios to attract new business, drive loyalty among clients and advocacy with consultants.
Key Responsibilities:
- Develop the brand strategy for CVS Healthspire Payor Solutions inclusive of content strategy and tactical execution planning and activation
- Strategic ownership over key brand channels including website and marketing channels (social, email, event/webinars etc.).
- Lead cross functional teams on brand implementation across product assets, marketing materials and digital properties for both B2B and B2C
- Partner with product marketing on prioritization of content publishing to ensure the brand building is reflective of key products/business goals
Required Qualifications
- 7-10 years of experience with healthcare, PBM, retail pharmacy or relevant B2B industry
- 3+ years of cross-functional leadership experience
- 1+ years of people management experience
Preferred Qualifications
- Expertise in B2B brand marketing where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach
- Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
- Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
- Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
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Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
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No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
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Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 06/30/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
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What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
