Sr. Manager, Brand Communications, Burger King, Mexico

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Communications will lead the development and execution of Burger King’s communication strategies for Mexico, integrating the brand deeply into regional culture and delivering engaging campaigns across diverse media channels. This role will partner closely with cross-functional teams and agency partners to craft impactful narratives, elevate media planning, and drive brand awareness. The ideal candidate will have a strong blend of strategic and creative skills, with the ability to manage complex projects and foster cross-functional collaboration.

Responsibilities:

Brand & Communications Strategy:

• Lead the planning and execution of 360° communication strategies for Burger King Latin America, ensuring a cohesive brand narrative across all touchpoints.
• Develop and manage comprehensive advertising and marketing programs, promoting product launches and enhancing brand engagement across digital, TV, social media, and influencer channels.
• Manage team adfund budget closely each month to maintain accurate tracking of spend.

Media Planning & Execution:

• Partner with agencies, media outlets, and industry partners to build impactful consumer-facing communication plans, driving traffic and brand awareness.
• Elevate media planning quality in the region, ensuring campaigns are tailored to specific channels while maintaining a consistent brand voice.

Stakeholder & Partnership Management:

• Build and maintain strong relationships with franchisee CMOs, agencies, and internal teams, serving as a brand advisor and ensuring alignment with Burger King’s objectives.
• Proactively seek and manage brand partnerships, collaborations, and sponsorships to amplify brand visibility and reach.

Creative Oversight & Brand Consistency:

• Oversee the development of regional toolkits and brand guidelines, collaborating with agencies to ensure adherence to brand standards across all communications.
• Act as the brand guardian, maintaining a cohesive visual and tonal identity across all media channels.

Insights & Competitive Analysis:

• Monitor and analyze engagement data, consumer trends, and competitive landscape, identifying opportunities for improvement and innovation.
• Regularly share insights and recommendations with the Marketing team, leveraging findings to refine strategy and enhance brand presence.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years in brand or agency experience, with a proven track record in global communication strategies and brand management.
• Experience in crafting and deploying marketing toolkits for regional markets.
• Proficient in branding and marketing principles, with excellent project management abilities.
• Strong conceptual and problem-solving abilities with attention to detail.
• Excellent communication and interpersonal skills, with the ability to collaborate across functions and lead cross-functional teams effectively.
• Ability to manage a team and manage multiple projects
• Spanish and English Proficiency

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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.