Sr Manager, B2B Performance Media

Description and Requirements
The Team You Will Join
The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Opportunity
The Sr Manager, B2B Performance Media is a strategic role that is responsible for assisting in the creation and management of marketing campaigns that drive customer engagement while achieving business goals.
The role will be responsible for assisting in building and executing fully integrated marketing programs for the B2B business that drive customer engagement while positioning MetLife as relevant, differentiated and forward thinking. The primary focus of this role will be media planning and execution through traditional channels and ABX. This person will also help with developing custom content with Media partners and lead ABX initiatives. Duties involve media planning, administering ABX initiatives, monitoring their progress, analyzing the results, and communicating key insights and outcomes to upper management while working in an agile methodology.
How You'll Help Us Build a Confident Future (Key Responsibilities)

• Responsible for overseeing US and EMEA media planning and full-funnel campaign management
• Provide strategic and tactical guidance on media best practices as a media expert; bringing forward opportunities, challenges, best practices and marketplace, technology developments to key stakeholders
• Develop comprehensive media briefs and plans that bring audience insights to life while driving business goals.
• Coordinate with cross-functional teams on campaign planning, media-mix modeling, creative/content needs, analytics & measurement
• Best Practices and Innovation:Lead campaign media plans and execution, (channels could include Digital OOH, print, digital, video, social, search and custom programs), consolidate feedback, ensure alignment with campaign strategy and meet KPIs and business goals effectively and efficiently.
• Research and stay updated on the latest trends and best practices in ABX media buying and planning.
• Manage media work & agency relationships: guide agency on strategy based on business initiatives to maximize media impact; manage workload; nurture relationships with partner agencies. You will work closely with our B2B ABX media agency to ensure operational efficiency and effectiveness. They will serve as an extension of the ABX media team at MetLife
• Build and maintain strong relationships with media vendors
• Manage budgeting/forecasting and coordinate with internal and external teams for campaign planning
• Develop and nurture relationships across the business and with external thought leaders to gain learnings, best practices and identify new opportunities to experiment.
• Proactively manage brand safety governance and compliance requirements.
• Performance Measurement: Monitor, analyze and optimize the ABX funnel, and track and report on the key metrics and KPIs, such as keywords, account engagement, pipeline generation, and revenue attribution.
• Account Insights: Partnering with our data and analytics team, develop deep insights into target accounts by monitoring, tracking, and reporting on engagement and business results to better understand their needs, pain points, and decision-making processes to inform ABX strategies.

What You Need to Succeed (Required Qualifications)

• 7+ years planning across all media vehicles in an agency or client environment
• Marketing and paid media experience in Retirement and Income Solutions or Investment Management.
• Strong experience with ad serving, analytics, and attribution technologies and partners (Double Click, Google Analytics, Adobe, 6sense or other ABM platforms, PathFactory, Integrate, LiveRamp etc.)
• Highly proactive and analytical mindset, with the ability to help drive projects forward
• Highly analytical, with experience optimizing for lead generation performance
• Comfortable in a fast-paced environment that is dedicated to marketing excellence
• Ambition to learn new skills, gain marketing experience outside of media planning and grow as a marketer.
• Excellent communication, presentation, and interpersonal skills, and the ability to build, influence and maintain strong relationships with internal and external stakeholders.
• Ability to develop and optimize fully integrated marketing strategy and plans across a large-scale enterprise organization
• Willingness to jump in to help cross-functional team deliver on integrated marketing work as needed
• Bachelor's degree

What Can Give You an Edge (Additional Skills)

• Thinks strategically, sets and expresses directions aligned to company's strategy, applying external perspective to meet business needs
• Focuses on Customers - Promotes customer centricity and focus on creating great customer experiences to achieve competitive advantage.
• Innovative mindset, out-of-the-box thinker, inspirational to influence team, peers and leadership
• Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives. Demonstrated experience navigating, influencing and leading within a highly matrix environment.
• Models our Values - Creates a culture that promotes the company's values and standards through role modeling, accountability and ownership of decisions. Accomplished change management leader, leads with internal strength, projects confidence without any form of ego
• Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.
• Strong executive presence and excellent communication and presentation skills

The expected salary range for this position is $105,200 - $150,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2025 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$105,200 - $150,000
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