(Sr.) Local Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Beijing, CHN
Hybrid
Senior level
Healthtech • Pharmaceutical
The Role
Lead regional/local marketing planning and execution for pharmaceutical brands: support regional sales, develop and implement marketing programs, manage budgets, engage KOLs, provide training and market intelligence, and track performance to drive local sales and margins.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Regional Marketing Planning

· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information

· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals

· Support the development of regional marketing planning including program and materials, evaluate its effectiveness

· Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry

· Support the regional implementation of the product promotion and growth initiative activities

· Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region

· Coordinate with local sales team for any update to align product strategies

· Provide training support to regional sales force on product knowledge and market intelligence

Professional Relationship

· Identify the opinion leaders in the respective region

· Establish and keep professional relationship with local KOLs

· Provide the sufficient support to local KOLs for regional marketing activities

Cost Control & Monitoring

· Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region

· Manage quarterly / annual expense within budget in respective region

Qualifications

· Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

Industry experiences: Minimum 3 years working experience in Pharmaceutical industry

· Position experiences:

Minimum 2 years working experience on central or local marketing

Minimum 1 year sales working background is preferred

· Language Skills: Fluent in English both oral and written

· Computer Skills: Working knowledge, especially good at Excel and PowerPoint

· Mobility: Willing to travel frequently

· Other Special requirements:

Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus

Good understanding of business and product knowledge with marketing sense

Strong communication, interpersonal and presentation skill

Strong analytical skills including business and financial management

Autonomy/Independence, Assertiveness; a polished professional presence is essential

Should be self-motivated, creative and well organized

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor degree in Pharmacy, Medicine, or Marketing (MBA is a plus)
  • Minimum 3 years working experience in the pharmaceutical industry
  • Minimum 2 years working experience in central or local marketing
  • Minimum 1 year sales working background
  • Fluent in English, oral and written
  • Working knowledge of Excel and PowerPoint
  • Willingness to travel frequently
  • Understanding of healthcare industry (pharmaceutical and medical device) is a plus
  • Strong communication, interpersonal and presentation skills
  • Strong analytical skills including business and financial management
  • Autonomy, assertiveness, and polished professional presence
  • Self-motivated, creative and well organized

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
  • Parental & Family Support Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
  • Healthcare Strength Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.

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The Company
HQ: North Chicago, IL
50,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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