Sr. Lead, Brand Strategist

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

The Brand Strategist will report to the CMO of Kyndryl India . You will be responsible to design, develop and grow the Kyndryl brand in the India market. You will be responsible for Brand activation for India - specific ABM account brand plans, create brand awareness plan activation in line with challenges outlined by India leadership. You will also be responsible for creating brand enablement programs to brand info, new initiatives etc.

Own the Kyndryl merchandise program end to end – keep track of requests, ownership, timelines dependencies. Create a PM excel sheet for all merch requests, Collaborate with content and Collaborative teams to bring back learnings to India market. Be the conduit between global brand team and the India team – educate India marketing team and leaders on global brand campaigns and strategy, take feedback from markets back to global. Communicate effectively to all stakeholders at regular intervals.

Responsible for office and space branding, work with global to design for office spaces in India, execute with operations/vendors and ensure brand compliance.

You’ll also get a chance to share your expertise by recommending modernization options, identifying new business opportunities, and cultivating relationships with other teams and stakeholders. Does the work get challenging at times? Yes! But you’ll collaborate with a diverse group of talented people and gain invaluable management and organizational skills, which will come in handy as you move forward in your career.

Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and the chance to certify in all four major platforms. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.

Who You Are

You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in your work. And finally, you’re open and borderless – naturally inclusive in how you work with others.

Required Technical and Professional Experience

• 8+ years of experience in the Technology Industry.

• 8+ years in brand strategy and management.

• Master’s degree or MBA (Marketing and/or Information Technology).

• Must have strong creative and communication skills. The candidate also must be tech savvy and willing to use tools and technology to manage workflow and execution of content delivery.

• Must be analytically curious and embrace using reporting tools to dig through data and evaluate content performance.

• Must have strong writing skills and an eye for great design. Candidates will be asked to submit work samples.

• Demonstrate evidence of facilitating and initiating creative thinking.

• Must be able to develop relationships and work with a wide array of internal and external partners in content development, production and measurement, video distribution, and social media.

• Must be a collaborative partner yet provocative thought leader.

• Sales experience in technical solutions

Preferred Technical and Professional Experience

• Preferably having at least 10 years of experience managing accounts in BFSI industry.

• A degree in Communications, brand and media studies is preferred.

• Relations with media, agencies is a plus.

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

Get Referred!

If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.