Department:
Communications & Brand ReputationOur Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
Bring strategy, creativity, and Heart to the communications that keep Southwest Airlines connected and moving forward. As a Sr Internal Communications Specialist, you’ll provide communication counsel and turn business priorities into clear, engaging messages for Employees across the Company. You’ll collaborate with Teams and stakeholders to determine the right message, tone, and channel, then coordinate the details needed to bring communication plans to life. By shaping meaningful stories, ensuring consistency across channels, and considering the impact on different audiences, you’ll help strengthen engagement, reduce information overload, and keep Employees informed and connected.
Additional details
- The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
- U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.
Responsibilities
- Provide communications counsel to colleagues —determining appropriate tone, message, and channel to deliver clear and effective messages that align with Company objectives
- Demonstrate autonomy in the execution of defined message and channel strategy, gathering inputs from multiple sources, obtaining and coordinating the proper approvals, and partnering with other departments or outside partners as needed to build and execute communication strategy
- Act and advise the business with a broad set of Stakeholders in mind
- Partner with Team to execute communication strategies to create deeper engagement with multiple Stakeholders
- Contribute to SWALife and other Companywide, external, and/or department channels as needed
- Ensure consistency among internal, external, and social messaging
- Establish effective liaison relationships with other Southwest departments for support in communicating departmental initiatives
- Direct efforts to construct the Southwest story for maximum engagement, and challenge the Team when there is risk of information overload or change fatigue
- Own and deliver on defined elements of communication strategies and projects under the guidance of direct Leader
- Responsible for execution of communications strategy set by Team across multiple topics or work groups
- Work with direct Leader to frame solutions to emerging issues, and subsequently define and execute appropriate communication strategies to support the best outcome
- Able to craft a broad set of communications tactics independently with input or guidance from direct Leader
- Identifies opportunities to optimize our Team’s ways of working; influences outcomes within well-defined scope
- May perform other job duties as directed by Employee’s Leaders
Knowledge, Skills and Abilities
- Knowledge of communication and delivery methods including alternative ways to inform and entertain via written, oral, and visual media
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
- Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Skilled in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and applying relevant information to communication strategy and messaging
- Ability to listen, understand, and communicate ideas presented in writing and/or in speaking with others
- Ability to handle complex tasks with independent decision making
- Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
- Ability to quickly make sense of, combine, and organize information into meaningful patterns
Education
- Required: High School Diploma or GED
Experience
- Intermediate-level experience, fully functioning broad knowledge in:
- Contributing to complex communication efforts, either from within a business organization or with a strong partnership with the business
- Working on cross-functional project teams to provide communications insight and support
- Providing communications counsel to clients and creating communication plans and messages
Licensing/Certification
- N/A
Physical Abilities
- Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
- Must be willing to travel for work as needed
- Must be willing to work outside of 8-5 hours as needed depending on the needs of the business
- Must meet confidentiality expectations pertaining to confidential, proprietary, and sensitive Company information
Pay & Benefits:
Competitive market salary from $77,200 - $85,800* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you’ll love:
- Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
- Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
- Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
- Competitive health insurance for you and your eligible dependents (including pets)
- Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
- Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
*Pay amount does not guarantee employment for any particular period of time.
**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
Southwest Airlines is an Equal Opportunity Employer.
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Skills Required
- High school diploma or GED
- Intermediate-level experience contributing to complex communication efforts
- Experience working on cross-functional project teams to provide communications insight and support
- Experience providing communications counsel to clients and creating communication plans and messages
- U.S. citizenship or current authorization to work in the United States
- At least 18 years of age
- Willingness to travel for work as needed
- Willingness to work outside standard 8-to-5 hours as business needs require
- Ability to work from the Dallas, Texas headquarters during business hours
- Ability to meet company attendance and confidentiality standards
Southwest Airlines Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Southwest Airlines and has not been reviewed or approved by Southwest Airlines.
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Pay Growth & Progression — Pay progression is described as materially improving after major 2024 union agreements, especially for pilots and flight attendants. Compensation satisfaction is framed as stronger over time as step scales and seniority accumulate.
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Retirement Support — Retirement support stands out through a dollar-for-dollar 401(k) match and the presence of profit-sharing contributions that can add to retirement savings. Stock purchase access is also positioned as an additional ownership-oriented component of total rewards.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle value is elevated by extensive space-available travel privileges and broad travel-related discounts that can materially offset personal travel costs. Recognition mechanisms like points-based rewards are also positioned as an added lifestyle-oriented perk.
Southwest Airlines Insights
What We Do
At Southwest Airlines we connect People to what’s important in their lives—that also means connecting our Employees to what’s important in their lives! Our Employees value the opportunity to work hard, be creative, and have fun on the job. Southwest Airlines recognizes, respects, and values differences. By fostering a culture that embraces and utilizes our diversity, we create competitive advantages in teamwork and innovation that contribute to our overall success.
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