Sr. Growth Marketer

Reposted 17 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
89K-110K Annually
Senior level
Information Technology • Internet of Things • Marketing Tech
The Role
The Senior Growth Marketer will lead industry-specific growth strategies at HighLevel, focusing on product adoption, activation, and expansion. Responsibilities include building growth frameworks, improving onboarding, creating content, and representing the company at events.
Summary Generated by Built In

About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.


To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.


Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.


Learn more about us on our YouTube Channel or Blog Posts 

About the Role:

We’re hiring multiple Senior Growth Marketers to help build and scale our growth marketing function at HighLevel.

This isn’t a single-seat role. We’re intentionally building a team of growth marketers, each owning a specific product area or customer avatar, and working together to drive adoption, activation and expansion across the platform.

Each Growth Marketer will operate like an owner — deeply understanding their audience, identifying friction, and building the systems that help customers succeed at scale.

Areas of focus

We’re specifically looking to add:

  • AI growth lead
    Someone who can drive adoption of our AI products by turning complex capabilities into clear, practical use cases and workflows customers can actually implement.

  • SEO & website growth lead
    Someone who understands how agencies and businesses grow through SEO and websites — and can translate that into product adoption, education and scalable growth systems.

  • Avatar-based growth owners
    Marketers who can own a specific customer segment (agencies, home services, coaches, etc.) and drive growth within that ecosystem.

Your Mission

Help your assigned avatar succeed with HighLevel.

You’ll do that by:

  • Deeply understanding their workflows, pain points, and goals

  • Creating content and education that drives real product usage

  • Building relationships within their community

  • Turning insights into scalable growth systems

 

What You’ll Be Doing: Own growth for your focus area
  • Take full ownership of a defined product line or customer segment

  • Identify friction across onboarding, activation and expansion

  • Translate insights into clear, measurable growth initiatives

Drive adoption through content and education

Create practical, actionable resources that help users get value faster:

  • Playbooks

  • Courses and trainings

  • Templates and workflows

  • Webinars and tutorials

Turn complex product capabilities — especially in AI and SEO — into simple, usable guidance.

Build and engage the community
  • Show up where your audience already is

  • Build relationships with customers, influencers and partners

  • Turn feedback into product and growth insights

  • Help users feel supported, seen and successful

Create scalable growth systems
  • Build repeatable frameworks that improve activation and retention

  • Partner with Product, Support and Customer Success

  • Focus on compounding impact, not one-off campaigns

Represent HighLevel
  • Host workshops, trainings and events

  • Confidently communicate use cases and outcomes

  • Travel up to 25% for community engagement

 

What You’ll Bring:
  • Experience building strategy from zero, not just optimizing existing systems

  • Strong writing skills with the ability to simplify complex concepts

  • Comfort with public speaking, workshops, and customer-facing environments

  • Strategic thinking paired with executional excellence

  • Ability to operate autonomously and create structure where none exists

  • Analytical mindset with the ability to tie initiatives to measurable growth impact

  • Comfort influencing cross-functional teams without formal authority

 

Experience/Education/Certifications Required:
  • 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles

  • Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.

  • Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

Why HighLevel?
  • High-growth company with a devoted user base and a huge market opportunity

  • A unique chance to shape not just product marketing, but also education and certification strategy

  • Collaborative team culture

  • Smart, passionate colleagues and room to lead

The salary range for this position is $89000- $110000 annually.

EEO Statement:

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our Privacy Policy before submitting your application

Skills Required

  • 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
  • Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys
  • Strong writing skills with the ability to simplify complex concepts

HighLevel Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HighLevel and has not been reviewed or approved by HighLevel.

  • Healthcare Strength Employer materials highlight employer-paid medical and vision for employees, with mental health support and short‑term disability included. Feedback suggests health coverage is a relative bright spot that can raise overall satisfaction even when base pay is not top‑tier.
  • Leave & Time Off Breadth Flexible PTO, paid family leave, and paid holidays are emphasized alongside a remote‑first setup. Feedback suggests this time‑off approach supports work–life balance and is frequently cited as part of the value proposition.
  • Retirement Support A company‑matched 401(k) is presented as part of the core package. Feedback suggests retirement support contributes meaningful long‑term value and helps offset tradeoffs in cash compensation.

HighLevel Insights

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The Company
Dallas, Texas
974 Employees
Year Founded: 2018

What We Do

https://www.gohighlevel.com/quick-links One white-labeled marketing app to rule them all. HighLevel is everything your business needs to succeed! Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! Use our built in tools to collect payments, schedule appointments, and track analytics

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