POS-32916
Role SummaryOur mission at HubSpot is to help millions of organizations grow better.
As a Senior AEO Growth Marketer, you will define and execute the growth strategy for HubSpot's AI connector portfolio across platforms such as ChatGPT, Gemini, and future AI ecosystems. HubSpot's AI connectors enable users to access and interact with HubSpot data and workflows directly within AI platforms such as ChatGPT and Gemini.
You will work at the intersection of growth marketing, AEO, marketplace discovery, and customer adoption – helping organizations discover and realize value from HubSpot through AI-powered experiences. This role is ideal for a marketer who combines strong acquisition and content instincts with a deep curiosity about AI platforms.
What You’ll Do- Own the GTM strategy for HubSpot's AI connector portfolio – ChatGPT, Gemini, and future connectors
- Execute AEO marketing campaigns that encompass content creation, owned media, partnerships, paid ads, affiliate marketing, and more.
- Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
- Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new go-to-market initiatives.
- Monitor competitor activity, platform changes, and AI ecosystem trends to identify new growth opportunities.
- Establish measurement frameworks for AI-native acquisition channels.
- Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.
- 5+ years of experience in growth marketing, SEO, AEO, marketplace optimization, or related acquisition-focused marketing roles.
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
- Strong understanding of AI Search.
- Proven experience building and executing growth campaigns that drive measurable customer acquisition, activation, or revenue outcomes.
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
- Comfortable operating in fast-moving, ambiguous environments with evolving priorities.
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
- Experience with product-led growth (PLG) motions tied to organic acquisition channels.
- Experience running AI discoverability, entity optimization, or structured content experiments.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
Skills Required
- 5+ years of experience in growth marketing, content strategy, demand generation, SEO, AEO, or related acquisition-focused marketing roles.
- Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes.
- Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search.
- Experience developing content strategies that improve discoverability, authority, and customer acquisition.
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies.
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
- Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives.
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
- Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist.
- Experience with product-led growth (PLG) motions tied to organic acquisition channels.
- Experience running AI discoverability, entity optimization, or structured content experiments.
- Experience marketing products within AI, marketplace, ecosystem, or integration-driven businesses.
- Experience leveraging AI tools and platforms to develop, optimize, or scale content and acquisition programs.
HubSpot Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HubSpot and has not been reviewed or approved by HubSpot.
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Equity Value & Accessibility — Equity grants like RSUs and access to an employee stock purchase plan are seen as meaningful parts of total compensation. Feedback suggests these, alongside competitive base pay, help many feel their contributions are rewarded.
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Leave & Time Off Breadth — Flexible time off, generous parental leave, and a paid sabbatical after tenure provide substantial opportunities to rest and recharge. Feedback suggests this breadth supports a strong work-life fit.
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Wellbeing & Lifestyle Benefits — Comprehensive wellness resources—mental health support, fitness reimbursements, and everyday conveniences like meals or stipends—enhance the overall package. Feedback suggests these perks add tangible value beyond salary.
HubSpot Insights
What We Do
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers. HubSpot was named Glassdoor’s #4 Best Place to Work in 2021, and our award-winning culture has been recognized by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code. HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; San Francisco, CA; Portsmouth, NH; London, UK; Toronto, Canada.
