Sr. Generative Search Specialist

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Senior Generative Search Specialist owns both the strategy and the technical tooling needed to secure brand visibility inside AI-generated answers (Google AI Overviews/SGE, Microsoft Copilot, ChatGPT, Perplexity, etc.). The role blends classical SEO thinking (authority, semantics, E-E-A-T) with modern LLM tactics (prompt engineering, vector retrieval, fine-tuning) to measure, influence, and safeguard how our products and messages surface in generative search dialogs.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:

• Strategic Frameworks: Define ranking levers for each major SGE/LLM surface, map them to traditional SEO signals, and build quarterly playbooks for content, link, and technical teams.
• Tooling & Automation: Design Python pipelines that: (a) scrape/refresh AI-generated answers at scale, (b) classify sentiment & factual accuracy, and (c) alert on hallucinations or brand gaps.
• Generative Content Experimentation: Prototype RAG-based content modules (e.g., "FAQ copilot" blocks, data-injected snippets) and run A/B tests to prove lift in SGE inclusion, CTR, or mention share.
• LLM Fine-Tuning & Guardrails: Create lightweight fine-tunes or embeddings collections so internal chatbots echo current product claims and comply with regulatory language.
• Cross-Functional Enablemen: Run quarterly workshops for Brand, Legal, and CX teams on "How AI sees us" and embed guardrails into briefing templates.
• Data Storytelling & Reporting: Publish an executive dashboard with a "Brand Share of Voice in AI" index, backed by statistically significant sampling.
• Innovation Scouting: Track emerging LLM search surfaces, run pilots, and propose budget for promising bets.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• 5 + yrs hands-on technical & content SEO experience; schema, internal linking, E-E-A-T.
• Solid Python, Pandas, SQL, REST skills; including prototyping with LangChain or LlamaIndex; basic model fine-tuning
• Knowledge of A/B test design, causal inference basics, Tableau/Looker or Streamlit dashboards.
• Ability to translate ML insights into non-technical language; workshop facilitation.
• Experience manipulating knowledge graphs / entity SEO
• Spark or BigQuery for high-volume scraping; experience with vector DBs (Pinecone, Weaviate).
• Statistical modeling (Bayesian, uplift modeling).
• Public-facing thought-leadership or conference speaking.
• Bachelor's in Computer Science, Data Science, Information Systems, or Marketing.
• Master's in a quantitative field preferred
• 5 + yrs hands-on technical & content SEO experience; schema, internal linking, E-E-A-T.
• Solid Python, Pandas, SQL, REST skills; including prototyping with LangChain or LlamaIndex; basic model fine-tuning
• Knowledge of A/B test design, causal inference basics, Tableau/Looker or Streamlit dashboards.
• Ability to translate ML insights into non-technical language; workshop facilitation.
• Experience manipulating knowledge graphs / entity SEO
• Spark or BigQuery for high-volume scraping; experience with vector DBs (Pinecone, Weaviate).
• Statistical modeling (Bayesian, uplift modeling).
• Public-facing thought-leadership or conference speaking.

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $100,000 - $150,000, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
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