Sr. Financial Analyst - China

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

The Senior Financial Analyst – Performance & Retail Marketing Finance serves as a strategic finance partner to Marketing, Sales, and Category leadership teams, driving visibility into marketing effectiveness, retail investment performance, and overall business profitability.

This role is responsible for analyzing and optimizing performance marketing spend, retail media investments, trade and promotional activity, and customer profitability through robust financial modeling, forecasting, and ROI analysis. The ideal candidate is highly analytical, commercially minded, exceptionally strong in Excel, comfortable navigating financial statements and P&Ls, and capable of operating cross-functionally in a fast-paced environment.

This individual must be able to transform complex datasets into actionable business insights that influence strategic decision-making and drive profitable growth.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

• Serve as the primary finance business partner to Performance Marketing, Retail Marketing, Sales, and Category teams by providing strategic financial insights and decision support.
• Lead financial analysis and ROI evaluation for performance marketing campaigns, retail media investments, promotional activity, shopper marketing programs, and customer-specific initiatives.
• Develop and maintain advanced financial models to evaluate marketing effectiveness, sales lift, profitability impact, customer acquisition efficiency, and contribution margin performance.
• Analyze retail marketing spend and trade investments across customers, campaigns, and product categories to identify optimization opportunities and improve financial returns.
• Support the planning, forecasting, and management of marketing and promotional budgets, ensuring alignment with financial targets and growth objectives.
• Prepare detailed P&Ls, scenario analyses, investment cases, and forecasting models for new campaigns, customer programs, product launches, and strategic initiatives.
• Conduct portfolio and customer profitability analysis, including evaluation of product mix, promotional support, fulfillment methods, and category performance.
• Partner cross-functionally with Marketing, Sales, Category, Supply Chain, and Finance teams to support strategic planning and business decision-making.
• Leverage POS, syndicated, and industry data to identify trends, risks, and opportunities while incorporating assumptions into financial projections.
• Coordinate with cross-functional teams on cost savings initiatives, pricing strategies, and margin enhancement opportunities to improve overall financial performance.
• Prepare executive-level reporting and presentations that clearly communicate financial performance, trends, risks, and actionable recommendations.
• Continuously improve reporting automation, analytical tools, and financial processes to enhance visibility and decision-making capabilities.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Finance, Accounting, Business, Economics, or a related field required.
• Minimum of 3–5 years of experience in FP&A, commercial finance, marketing finance, business analytics, or a similar analytical role, preferably within consumer goods, retail, eCommerce, or a fast-paced commercial environment.
• Must be an exceptionally strong user of Microsoft Excel, including advanced financial modeling, pivot tables, lookups, scenario analysis, and large dataset management.
• Strong understanding of financial statements, P&Ls, contribution margin analysis, forecasting methodologies, and ROI modeling.
• Experience analyzing performance marketing, retail media, trade spend, promotional investments, or customer profitability strongly preferred.
• Preferred experience with Power BI, SAP Analytics Cloud, Tableau, or other business intelligence and visualization tools.
• Strong analytical and problem-solving skills with the ability to synthesize large amounts of data into clear business recommendations.
• Dynamic thinker with the ability to work cross-functionally, challenge assumptions, and influence decision-making in a collaborative environment.
• Excellent communication and interpersonal skills with experience presenting financial insights to leadership teams.
• Ability to manage multiple projects simultaneously while operating with urgency, accuracy, and attention to detail under tight deadlines.

WORK ENVIRONMENT

• General office environment
• In-office presence 5 days per week
• Location: CHN-Zhongshan

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V