Sr Field Marketing Manager

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At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

The regional marketing team is responsible for the generation of pipeline in Germany through the execution of demand generation activities across outbound and inbound campaigns and events. The team works closely with the local field sales, pre-sales, partner & alliances and value management teams by communicating plans and aligning campaigns to business objectives.

About the Role

We are looking for a Senior Marketing Manager based in Munich to support our growth strategy in Germany. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organisation, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions. 

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Munich office and report to the Director of Marketing, Germany.

Key Responsibilities:

As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive the pipeline for our Sales organisation. The Senior Marketing Manager oversees regional marketing campaigns for the German organisation ensuring they are effective and carried out according to the company’s goals.

You will:

• Work closely with the local Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities.

• Plan, design, execute and analyse Demand Marketing campaigns across all inbound and outbound channels.

• Arrange and execute digital and in-person events.

• Identify and develop new marketing opportunities based on customer, partner and sales feedback.

• Ensure all marketing campaigns are delivered on time and within budget.

• Project-manage all campaigns from beginning to end, ensuring they meet the target objectives.

• Review localisation of content and marketing assets.

• Report on campaign ROI and provide recommendations to key stakeholders.

About You

Basic qualifications:

• Bachelor’s degree and a minimum of 8 years of relevant B2B Marketing experience within a High-Tech company

• Solid understanding of development and execution of integrated campaigns

• Excellent verbal, written, visual/presentation skills in English

• Passionate about crafting elevating events experiences

• Enthusiastic AI user and ambassador

• Native German speaker.

Other qualifications:

• Track record of managing multiple marketing programs simultaneously

• Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude

• Objectivity & openness to others' views while continuously building a positive team spirit 

• Ability to deliver on time while achieving or exceeding business goals

• Experience in building, launching and reporting on campaigns using Salesforce and Tableau

• Experience in vertical marketing would be beneficial

• Experience using Workfront to manage projects is a plus

• AI enthusiasm and usage is welcome

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!