Sr. Field Marketing Manager

Reputation is seeking a Senior Field Marketing Manager to specifically support the Healthcare & LIfe Sciences market and sellers. This person will have proven expertise in building out B2B regional and vertical marketing strategies. The ideal candidate will act as the CMO of the Healthcare & Life Sciences segment, developing and executing a fully integrated field marketing plan aligned with the revenue goals of the business, focused on building high-quality net new pipeline and accelerating existing pipeline. The candidate will measure the effectiveness of marketing activities to continually optimize, demonstrate strong project management skills, and think strategically while orchestrating many moving parts. The ability to partner with the sales organization is foundational for success in this role, and the candidate must excel at building strong relationships with sales teams, ensuring effective communication and alignment on go to market initiatives and strategies.

Responsibilities

•  Develop and execute strategic field marketing plans, aligned with sales and overall company goals, focusing on mid-to-bottom of the funnel activations and opportunity acceleration.

• Build a trusted relationship with regional sales teams, partnering to prioritize, monitor, and engage accounts through strategic GTM tactics, activities and programs.

• Create new approaches that generate leads, engage target accounts, and accelerate pipeline - with a focus on a diverse marketing mix including webinars, direct mailers, in person events and virtual experiential activities.

• Partner with the extended marketing team to ensure target accounts in your segment receive top of funnel focus to drive prospects through the buying cycle. (i.e. Branding, PR, PPC, Social, Ads, Outbound, etc).

• Be responsible for communications to regional stakeholders on results, issue management, and feedback loops.

• Monitor and analyze program results, campaign spend, and business contribution against KPI’s to optimize campaigns for best results.

• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region or segment.

• Budget reporting - track marketing expenses ensuring that resources are optimally allocated across initiatives within budget.

• Work closely with marketing leadership to provide strategic insights and recommendations for improving marketing effectiveness.

• Take on a leadership role within the field marketing team, providing guidance and best practices to drive collective success across the team.

• Champion and role model Reputation’s Core Values.

• Additional duties as assigned.

Qualifications

• 7+ yrs experience in marketing with emphasis on Field Marketing, Demand Generation, campaign creation and execution.

• Self starter with a bias for action and a track record of delivering creative, impactful Field Marketing programs.

• Experience delivering and accelerating sales pipeline through regional or vertical field marketing initiatives executed under an integrated ABM strategy

• Advanced knowledge of key metrics throughout the sales funnel, that can be used as levers to maximize revenue and comfortable working within the martech stack to measure, report, and optimize these metrics.

• Ability to understand how our GTM plans align with broader business and revenue objectives.

• Proven experience running cross-functional programs and projects.

• Enthusiasm and experience working with cross-functional teams including design, content, PR, operations, sales and product marketing.

• Ability to work in a fast-paced, high-growth environment under tight deadlines.

• Excellent problem solving skills.

• Ability to balance between strategic thinking and tactical execution.

• Working knowledge of Marketing tools like Salesforce, Hubspot, 6sense, etc.

• Knowledge or experience in the Healthcare & Life Sciences vertical is not required, but preferred

• BA / BS Degree or equivalent experience.

When you join Reputation, you can expect:

• Flexible working arrangements.

• Career growth with paid training tuition opportunities.

• Active Employee Resource Groups (ERGs) to engage with. 

• An equitable work environment. 

Our employees say it best:

According to Glassdoor, 94% of our employees approve of our CEO, Joe Burton. 

Our employees highlight our:

• Ample Opportunities- “There are many opportunities to learn and grow. Many open roles are replaced with internal promotions.” 

• Positive Culture- "Great opportunity and exceptional culture." “You will never have a better culture anywhere else. Period.” 

• Training and Tools- “All managers truly want you to succeed, and you are given great tools and training to be successful in your role.”

• Balance- “Great work life balance and awesome team environment!”

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation, we believe in:

• Diversity: Embracing a culture that values uniqueness.

• Inclusion: Inviting diverse groups to take part in company life.

• Belonging: Helping each individual feel accepted for who they are.

"At Reputation, we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees, regardless of their background, to make an impact in their work each and every day." - Joe Burton, CEO, Reputation 

Additionally, we offer a variety of benefits and perks, such as:

• Flexible PTO

• Paid company holidays 

• 4 company provided, “Recharge Days”, which are wellness days off for the entire company

• Several active Employee Resource Groups (ERG’s) to help foster inclusion and community 

• Employee Assistance Program

• Access to a wide variety of unique perks and apps: Ginger, Calm, Headspace, Carrot Fertility, Aaptiv, Omada, One Medical, SoFi 

• Fetch Pet Insurance

• 401K

• Health, dental and vision insurance

• Paid maternity leave 

• Employer paid short term and long term disability and life insurance

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about how we handle the personal data of applicants, visit our Candidate Privacy Notice.

Applicants only - No 3rd party agency candidates.