Field Marketing Manager

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San Francisco, CA, USA
In-Office
Big Data • Information Technology • Software • Database • Analytics
Make your marketers limitless. Hightouch is a data and AI platform for agentic marketing.
The Role

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data.  We’ve pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.

Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first-principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. 

Hundreds of companies use Hightouch, including PetSmart, Warner Music Group, Spotify, Ramp, Retool, NBA, Plaid, and Betterment. We’re based in San Francisco and are remote-friendly. Hightouch is backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

The Role

As our Field Marketing Manager, you will be responsible for end-to-end ownership of key tradeshows, sales-led events, partner-led events, and Hightouch community events. This is a role where you will take on significant ownership of your programs and outcomes.

You will work closely with marketing leadership to develop a field marketing roadmap and budget tied to key business outcomes. You will also collaborate with design and product marketing to build event programming and theming.

You will be close partners with our sales team to ensure events are a profitable driver to the business’s bottom line.

What you’ll do:

  • Own end-to-end planning and execution of key tradeshows
  • Own the development of scalable sales-led and partner-led event programs focusing on key accounts, industries, and personas
  • Develop customer relationship programs with key champions and customers to develop brand loyalty and content
  • Work closely with the sales leadership and sales team members to ensure engagement and successful business outcomes for each event
  • Work closely with product and growth marketing teams to effectively promote field marketing activities 

What we’re looking for:

  • 4+ years of experience of experiences in B2B SaaS field marketing
  • The ideal candidate has experience working in events focused on the data, marketing, and/or advertising personas
  • Ability to develop strong working relationships with our sales organization to collaborate
  • Ability to develop strong relationships with partners and customers to source and execute on field marketing opportunities
  • Proven track record of being able to autonomously manage tradeshows and field events to drive successful business outcomes
  • Process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
  • Demonstratable ability to create programming and themes for events that help stand out from a competitive crowd
  • Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
  • Excitement around taking full ownership and accountability for their work and results
  • Excellent communicator at both the tactical and executive level
  • High sense of urgency for company-level outcomes

We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. We focus on impact and potential for growth more than years of experience. The salary range for this position is $130,000-$170,000 USD per year which is location independent in accordance with our remote-first policy.

Hightouch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hightouch and has not been reviewed or approved by Hightouch.

  • Strong & Reliable Incentives Sales incentive plans are portrayed as competitive and well-structured, with on-target earnings that offer meaningful upside for high performers. Incentive design is highlighted as a strength within go-to-market roles.
  • Healthcare Strength Medical, dental, and vision coverage is presented as comprehensive, with employer-paid premiums for employees and substantial contributions for dependents. This reduces out-of-pocket costs and boosts overall total-rewards value.
  • Equity Value & Accessibility Equity grants are a standard part of compensation with a clear vesting schedule, and there is evidence of occasional liquidity via an employee tender offer. These factors make equity a more tangible component of total compensation.

Hightouch Insights

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The Company
HQ: San Francisco, CA
370 Employees
Year Founded: 2020

What We Do

Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.

Why Work With Us

Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

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