We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
The Team:
The GTM Marketing Team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona centric customer journeys along the entire funnel. Alongside this we continue to make our community of customers our best advocates and speakers via our Community platform, Celopeers. Included in this team are Field Marketing, Global Campaigns, Digital Marketing and Marketing Operations. This team thrives on cross-functional collaboration working as one team, solving problems, bringing new ideas to life and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.
The Role:
Based in Milan, the Sr. Field Marketing Manager, Italy is the demand generation lead for that region, responsible for the entire demand generation execution and strategy. This person sits within the wider demand generation team that includes Field Marketing, Digital Marketing, Global Programs and Marketing Operations.
The work you’ll do:
- Build the regional demand generation plan working closely with regional sales leaders, driving execution thru all contributors: account executives, business development representatives, partners and the digital marketing teams
- Execute the field marketing part of the demand generation plan by implementing global persona campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but not limited to, events and round tables (digital or physical), account-based marketing, partner marketing (co-sell and thru), email campaigns, third-party partnerships, customer and community marketing (Celopeers), reference marketing.
- Collaborate closely with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn etc) and also works in tandem with global programs to execute local flavor of global campaigns in region
- Drive the full Nordics&CIS demand generation pipeline by supporting and equipping business development, sales and partners with the necessary tools to generate their own pipe.
- Responsible for regional field marketing spend and manages demand generation reporting driving corrective action if needed to achieve demand generation targets of the region.
- Work with the corporate marketing teams, ensuring consistency of message and brand, in localizing, adapting and executing corporate campaigns
- Communicate effectively and enables the regional sales and partner teams with new Marketing / Sales messages and propositions
- Collaborate with regional peers, shares best practices and aligns with the extended marketing teams
The qualifications you need:
- Language requirements: Fluent or native English & Italian
- Minimum 7 years’ experience of which 4 years minimum in a regional marketing role responsible for a 7-digit pipe loading target at a leading Software or SaaS company.
- Extensive experience in a related Demand Generation or Field Marketing position.
- Proven track record of working with Sales, partner team and customer success teams as well as corporate marketing team and managing budgets, planning / executing campaigns that drive demand in the assigned regional markets.
- Experience in B2B Marketing, ideally in the Data Analytics market and/or SaaS experience preferable.
- Proven track record of using a wide variety of tactics like account-based marketing, events, online, email, partner marketing. Experience in Marketing Automation (Pardot) and proficient in using Salesforce.com, highly proficient in using MS Office/ Google equivalent.
- Analytical and data driven approach to marketing planning and reporting
- The ability to travel within the region is necessary; and for regular team meetings in the regional headquarter. This is a hands-on role that requires energy, enthusiasm and experience.
What Celonis Can Offer You:
- Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
- Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
- Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here.
- Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
- Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
- Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
- Collaborate Globally: Join a dynamic, international team of talented individuals.
- Empowered Environment: Contribute your ideas in an open culture with autonomous teams.
About Us:
Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video.
Celonis Inclusion Statement:
At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.
Your Privacy:
Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices
By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.
Please be aware of common job offer scams, impersonators and frauds. Learn more here.
What the Team is Saying
What We Do
With over 5,000 enterprise customer deployments across nearly every industry, the Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation. It’s system-agnostic and without bias, and empowers companies to reduce waste, create value and benefit people across the top, bottom, and green lines. Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Why Work With Us
Celonis is a dynamic, fast-paced, and rewarding place to work. We tackle challenges together and celebrate our successes as a team in and out of the office.
Together, we’re changing the world one process at a time. Care to join us?
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Celonis Teams
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Celonis offers a hybrid work policy, blending remote work flexibility with in-office collaboration. Employees enjoy the comfort of working from home while benefiting from teamwork and connection in our modern office spaces.
