The Role
The Sr. External Communications Manager will develop regional communications plans, maintain media relationships, drive publicity, and enhance Coupa's brand reputation in EMEA and APAC markets.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. External Communications Manager at Coupa:
Coupa is transforming how businesses spend smarter — and as we expand our influence across EMEA and APAC, we are seeking a Sr Manager of External Communications who will help shape how the world sees and understands that transformation.
Reporting to the VP of Global Communications, this leader will serve as Coupa’s primary communications strategist and storyteller across international markets — responsible for elevating our brand reputation, driving media visibility, amplifying customer and partner success, and reinforcing Coupa’s leadership in AI and spend management innovation.
The ideal candidate is proactive, globally minded, and passionate about storytelling that connects business outcomes with human impact. They will thrive in a fast-paced, high-growth environment and bring deep experience building relationships with top-tier media, analysts, and partners across the region.
What You'll Do:
- Regional Communications Planning: Develop and execute an integrated communications plan aligned with Coupa’s global narrative and business priorities in key growth markets. Localize global messaging to ensure it resonates across prioritized international markets, adapting content for cultural, linguistic, and business nuances. Note: there is a globalization and translation team to support regional efforts in non-english languages.
- Media Relations & Thought Leadership: Build and maintain strong relationships with key journalists, editors, and influencers across business, technology, and industry outlets. Identify opportunities to showcase Coupa executives, customers, and partners in earned media, speaking engagements, and thought leadership platforms. Draft and review press materials, bylines, op-eds, and Q&As to ensure consistent and compelling storytelling.
- Campaign Integration with Regional Field Marketing and Functional Teams: Collaborate closely to amplify customer success stories, launches, and go-to-market partnerships. Showcase customer impact through media placements, digital storytelling, and event visibility — reinforcing the value and reach of the Coupa ecosystem. Support regional events and conferences (e.g., Coupa Inspire, industry summits) with executive visibility, media engagement, and thought leadership programming.
- Agency & Stakeholder Management: Lead and guide EMEA PR agencies, ensuring clear priorities, measurable outcomes, and strategic alignment with global objectives. Collaborate with global marketing, partner/alliance, product, legal, and sales teams to ensure message consistency and integrated storytelling.
- Measurement & Insights: Track and analyze media performance, sentiment, and share of voice across EMEA markets. Provide insights and recommendations to continuously enhance regional strategy and strengthen Coupa’s external reputation.
What You Will Bring to Coupa:
- 5-7 years of experience in corporate or external communications, ideally within B2B SaaS, enterprise software, or AI-driven industries
- Deep understanding of the EMEA media landscape and proven success building relationships with regional business, tech, and trade outlets
- Demonstrated ability to create compelling narratives that drive awareness, influence perception, and support business growth
- Experience in partner and ecosystem communications, including co-marketing or joint storytelling initiatives
- Excellent writing, editing, and messaging skills — able to distill complex technology and business topics into clear, engaging content
- Proven experience managing crisis and issue communications
- Strong collaboration and relationship-building skills across global, matrixed organizations
- Experience managing agencies and executing multi-market PR campaigns
- Analytical mindset with experience tracking media metrics and communications performance
- Bonus: Experience with AI or emerging technology communications; multilingual fluency; prior experience in publicly traded or rapidly scaling organizations
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
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Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
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