Sr. Executive Copywriter

Posted 29 Days Ago
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Mumbai, Maharashtra, IND
In-Office
Senior level
eCommerce • Food • Logistics • On-Demand
The Role
Write and maintain website, landing-page, product, UI/UX, and in-app copy for Servd and Swiggy. Develop pitches, presentations, campaigns, emailers, social posts, city-page carousels, and LinkedIn content while supporting brand voice initiatives. The role requires versatile writing, strong grammar, tone modulation, simplification of complex ideas, stakeholder collaboration, and comfort with fast-paced deadlines.
Summary Generated by Built In
Company Description

About Swiggy:

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

 

About Servd

In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Jaipur- with more cities on the horizon.

 

To get a better grasp of the work we do, take a look at our city pages:

→ @mumbaifoodie

→ @letsfigrr

→ @pune.servd

→ @bengaluru.servd

→ @hyderabad.servd

→ @goa.servd

→ @delhi.servd

→ @chennai.servd

→ @kolkata.servd

→ @jaipur.servd

→ @servd.india

Job Description

What will you work on:

  • Write and maintain copy across the Servd website; landing pages, product pages, and microcopy. Keeping it sharp, on-brand, and up to date.
  • Craft UI/UX copy for listicles and curated recommendations that appear inside the Swiggy app.
  • Write pitches, presentations, and support broader branding and tone-of-voice initiatives as Servd expands across categories.
  • Support project-based and campaign copy needs; emailers, social media posts, presentations, carousels for city Pages, LinkedIn branding content, and other ad hoc requests.

What We're Looking For

  • 2-4 years of experience in copywriting, with digital/website copy and UX/in-app microcopy experience
  • A strong portfolio demonstrating versatility 
  • Excellent command of English grammar, tone modulation, and the ability to write both long-form and short-form copy
  • Ability to simplify technical or complex ideas into clear, relatable copy
  • Comfortable working in fast-paced, deadline-driven environments with multiple stakeholders
  • A collaborative mindset open to feedback from stakeholders
  • Bonus: experience with SEO copywriting, CMS tools, or basic understanding of design tools



“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law” 

 

Additional Information

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

Skills Required

  • 2-4 years of copywriting experience
  • Digital and website copywriting experience
  • UX and in-app microcopy experience
  • Strong portfolio demonstrating writing versatility
  • Excellent English grammar and tone modulation skills
  • Ability to write long-form and short-form copy
  • Ability to simplify technical or complex ideas into clear, relatable copy
  • Ability to work in fast-paced, deadline-driven environments with multiple stakeholders
  • Collaborative mindset and openness to stakeholder feedback
  • SEO copywriting experience
  • Experience with CMS tools
  • Basic understanding of design tools

Swiggy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swiggy and has not been reviewed or approved by Swiggy.

  • Equity Value & Accessibility — Equity grants and recurring liquidity events are ongoing, and feedback suggests office employees value this as part of total compensation. These programs provide a meaningful wealth‑creation lever by India tech standards.
  • Parental & Family Support — Gender‑neutral parental policies were expanded with extended leave, flexible/part‑time options, bonding leave, fertility/adoption support, and structured re‑entry. Feedback suggests these updates are viewed as progressive and supportive for caregiving.
  • Healthcare Strength — Company‑paid accident insurance for delivery partners includes hospitalization and OPD cover with extensions to family members. This safety net is notable within the gig‑economy context.

Swiggy Insights

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The Company
HQ: Bengaluru, Karnataka
5,000 Employees
Year Founded: 2014

What We Do

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Guiltfree, we are consistently making waves in the market, while continually growing the opportunities we offer our people. *We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

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