Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Senior Director, Sponsorships & Partnerships Marketing is a senior leadership role responsible for regional sponsorship/partnership strategy and for developing and executing (in partnership with Business Units) comprehensive, year-round portfolio-wide marketing strategies that drive sustainable category and share growth for all MEU brands. This role leads strategy and activation, ensuring Business Units across Europe have the best practices to execute with excellence locally and the strategies address the local market needs. Key focus areas include enhancing brand awareness, fostering consumer loyalty, and stimulating sales, playing a key role in-store and as part of an omni approach for the business across regional and local brands.
This position requires close collaboration with brand teams, sales teams, and external partners to establish Mondelēz brands as the preferred snacking choices across diverse consumer touchpoints, ultimately driving purchase through impactful displays and targeted customer activation, whist driving a data and omni strategy.
Key Responsibilities:
- Strategy Development & Leadership:
- Develop and champion a multi-year Marketing strategy encompassing a clear mission statement, defined brand roles, a comprehensive activation calendar, and strategic partnerships.
- Establish clear objectives, KPIs and ROI metrics for all sponsorships and partnerships to drive performance measurement, sharing key learnings and recommendations with stakeholders, and optimize MEU Marketing strategy and execution.
- Monitor industry trends and competitor activity to identify new opportunities and best practices.
- Activation Program Development & Execution:
- Lead the ideation, development, and execution of large-scale activation programs leveraging paid media, public relations, consumer promotions, display development, and impactful in-store execution.
- Oversee, support, and consult on other programs, with a particular focus on enhancing brand equity, in-store presence and omni-channel integration.
- Partnership Management:
- Create a pipeline of high-potential partners (including sports, culture, events, media, influencers) and develop selection criteria and evaluation frameworks for opportunities.
- Oversee the execution of partnership agreements for total Europe (e.g., sports).
- Cultivate and maintain strong relationships with key agencies (e.g., talent, creative, media).
- Stakeholder Communication:
- Lead Stakeholder meetings to ensure strategic alignment and visibility of programs to senior leadership, brand managers, and cross-functional partners.
- Budget Management:
- Build a governance and an effective allocation model in the Marketing Budget to maximize ROI.
- Team Leadership:
- Collaborate closely with marketing, sales, shopper insights and category development in Business Units to ensure alignment of sponsorship and partnership activities with regional marketing strategies
- Influence stakeholders across different functions and levels of the organization to gain buy-in and support for sponsorship and partnership initiatives.
- Act as a subject matter expert and capability builder on sponsorships and partnerships, providing guidance and support to marketing & sales teams.
Qualifications:
- A minimum of 15 years of commercial experience, including brand and agency management, campaign development, and customer activation.
- Exceptional interpersonal and communication skills with the ability to influence and collaborate effectively across internal stakeholders and with external partners.
- Strong commercial acumen with a comprehensive understanding of how Brand Marketing drives business priorities, impacts the P&L, and interacts with all facets of the organization.
- Data-driven and analytical mindset, capable of conducting thorough assessments, presenting clear insights, and driving data-informed decision-making.
- Proficiency in project management methodologies and tools.
- Deep understanding of Integrated Marketing Communications principles and best practices.
- Proven ability to lead and inspire cross-functional teams to achieve common goals.
- Agility and adaptability to thrive in a fast-paced, complex, and matrixed organization.
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
Mondelēz International Compensation & Benefits Highlights
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Healthcare Strength — Company materials list medical, dental, vision, prescription coverage, an Employee Assistance Program, and optional critical illness/accident insurance among standard U.S. offerings, with wellness resources highlighted in some locations. The breadth of health programs is detailed across official and role-specific pages.
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Retirement Support — Retirement offerings include a 401(k) savings plan with company match, with sources describing competitive match formulas and, for some employee groups, additional company contributions or legacy pension arrangements. These elements are positioned as part of a strong U.S. financial benefits package.
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Parental & Family Support — The U.S. policy provides 10 weeks of paid parental bonding leave for all caregivers, plus short‑term disability time for birth mothers. Adoption and surrogacy assistance and childcare-related supports are also called out in official materials.
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What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
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Employees engage in a combination of remote and on-site work.
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