Description
We are seeking a Senior Director of Product Marketing to take a highly visible leadership role in shaping and driving Tufin's market positioning, messaging, and overall go-to-market strategy. This role is at the center of collaboration between Product, Engineering, and Sales, ensuring that our company vision is not only clearly defined but also compellingly communicated internally and externally. We need a leader who thrives at the intersection of strategy and execution-someone who can disrupt the market, position Tufin as the category leader, and energize our sellers through clarity, charisma, and powerful storytelling.
The ideal candidate will have a proven track record in network security or cybersecurity, working closely with both customer-facing teams as well as technical product teams. Our marketing organization is highly data-driven and analytical, so the ideal candidate must be proficient in testing the market, analyzing data, and drawing conclusions that drive measurable improvements.
Key Responsibilities:
- Analyze the market landscape and drive the strategy for attachment to high-growth segments.
- Use go-to-market and product usage data to run motions that accelerate revenue growth.
- Be the "voice of the buyer" through regular customer interaction as well as sales data analysis.
- Build a standardized use case library and lead the creation of high-impact product materials.
- Craft compelling persona-based messaging, validate it, and ensure consistent adoption.
- Develop campaign and launch strategies based on market insights and product data.
- Work with Product Management to test roadmap ideas and drive roadmap decisions.
- Manage our Tech Alliances program in coordination with product development teams.
- Deliver competitive insights and strategies based on win/loss analysis and market intel.
- Develop clear, effective sales enablement resources that are field-tested side-by-side with reps.
- Drive thought leadership through PR/AR that elevates our brand and drives market attachment.
Requirements
- Bachelor's degree in related field; MBA preferred
- 7-10+ years of experience in product marketing in cybersecurity or a related field, including management experience
- Proven track record of market insights and story-telling that drives business results
- Demonstrated ability to apply AI technologies to product marketing and messaging
- Strong understanding of B2B marketing and sales processes
- Excellent writing and communication skills
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Comfortable running experiments, analyzing data, and drawing conclusions that drive measurable improvements
- Ability to lead and inspire across the company
Top Skills
What the Team is Saying
What We Do
Tufin is a world leading network security policy management company, managing and automating security changes across next gen firewalls and network devices. We are a hybrid technology, supporting on/off prem and cloud services. The automation orchestration piece is what sets us apart in the market, as this allows us to help our customers to implement their security changes in hours or minutes vs. days. Since going public in April 2019, Tufin has continued to be the market leader in the space!
Why Work With Us
Here at Tufin, we pride ourselves on being a transparent organization where the door is always open & treating others with respect and care is our top value (hence our “no asshole” policy). We believe that every employee is important in achieving our mission & as we continue to grow, we are making sure that we are maintaining our unique culture.
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Tufin Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
