The Role
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr Director, Product Management at Coupa:
This role sits at the heart of Coupa’s next phase of growth. You will directly shape how the Supplier Network scales—aligning supplier success, buyer trust, and monetization into a single, durable marketplace strategy that supports Coupa’s long-term platform vision.
Coupa is scaling one of the world’s largest B2B supplier networks, connecting millions of buyers and suppliers globally. We’re hiring a Senior Director of Product Growth to lead growth strategy and execution across our Supplier Network & Marketplace—with direct accountability for supplier activation, engagement, monetization, and network liquidity.
This is a senior, high-impact product leadership role. You will own growth at the system level: defining strategy, shaping the roadmap and partnering deeply with Engineering, Design, Data, Sales, Marketing, and Finance to drive durable revenue and marketplace outcomes.
If you’ve led growth for marketplaces, networks, or enterprise platforms—and know how to scale PLG without eroding trust—this role was built for you.
What You’ll Be Responsible For
- Supplier Network Growth & Strategy
- Own the end-to-end growth strategy for Coupa’s Supplier Network, spanning supplier acquisition, activation, engagement, retention, and monetization across multiple revenue streams.
- Define and scale network and marketplace growth loops that increase buyer demand, supplier participation, and transaction velocity.
- Set clear north star metrics and success frameworks aligned to Coupa’s long-term platform and revenue goals (FY27+).
- Marketplace Monetization
- Lead product strategy for supplier monetization, including subscriptions, premium visibility, marketplace access, sourcing events, APIs, and future growth surfaces.
- Partner with Pricing, Finance, and GTM to evolve monetization models that are scalable, defensible, and aligned with supplier value.
- Ensure monetization strengthens—not compromises—buyer trust and marketplace integrity
- Product-Led Growth at Enterprise Scale
- Drive PLG motions across complex, enterprise procurement workflows.
- Establish disciplined experimentation practices focused on business impact, not vanity metrics.
- Balance short-term wins with long-term platform health and second-order marketplace effects.
- Senior Cross-Functional Leadership
- Lead and grow senior PMs and managers working across growth, marketplace, and supplier experience.
- Serve as a trusted partner to Engineering, Data, Design, Sales, Marketing, and Customer Success.
- Influence executive stakeholders with clear narratives, data-backed decisions, and strong product judgment.
What Success Looks Like
- Within 6–12 months, you will:
- Launch and scale new growth initiatives that materially improve supplier activation, engagement, and monetization.
- Establish Coupa’s Supplier Network growth model as a repeatable, measurable engine.
- Be recognized as a senior product leader who brings clarity, momentum, and results in a complex enterprise environment.
- Help evolve Coupa from feature-led delivery to outcome-driven, growth-oriented execution across the marketplace
What We’re Looking For
- Required Experience
- 10–15+ years of product management experience, with senior leadership ownership of growth, monetization, or marketplace products.
- Proven experience scaling B2B SaaS platforms, networks, or two-sided marketplaces.
- Track record of driving meaningful revenue and adoption outcomes, not just engagement metrics.
- Experience operating effectively in large, matrixed organizations.
- Skills & Leadership Profile
- Strategic systems thinker with strong marketplace intuition.
- Deep comfort using data to guide decisions while staying grounded in user needs.
- Excellent communicator who can align executives, product teams, and GTM partners.
- Builder mindset: comfortable with ambiguity, accountability, and high expectations.
- Nice to Have
- Experience with procurement, payments, fintech, or enterprise platforms.
- Prior ownership of PLG motions in enterprise or networked products
The estimated pay range for this role is $222,000 - $288,000
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.
#LI-Hybrid
#LI-TC1
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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