Leads the enterprise media planning function, translating business and marketing objectives into audience-centered, full-funnel media strategies. Defines channel roles, planning frameworks, and investment approaches to ensure media investments operate as an integrated, measurable, and optimized ecosystem that drives business performance.
ESSENTIAL JOB FUNCTIONS- Lead the development of enterprise media planning strategies that align with business and marketing objectives, including full-funnel planning, channel role definition, and investment frameworks.
- Build, lead, and develop a high-performing media planning team, fostering capability growth, accountability, and operational excellence.
- Establish and scale standardized media planning frameworks, tools, and governance to drive consistency, effectiveness, and strategic decision-making.
- Partner closely with Activation, Creative, Analytics, and Marketing teams to ensure seamless integration of planning, execution, and performance measurement.
- Lead media investment strategy in collaboration with Finance and Analytics, providing recommendations on budget allocation, prioritization, and investment trade-offs.
- Define and advance the media learning agenda, identifying opportunities for testing, optimization, and innovation to improve business outcomes.
- Provide strategic oversight of enterprise media performance governance by establishing, monitoring, and reporting on key media KPIs, investment effectiveness, and business results. Drive accountability through performance reviews, optimization planning, and executive-level reporting.
- Bachelor's degree in Marketing, Business, or a related field, and 10–12 years of relevant experience.
- Proven experience leading full-funnel, cross-channel media planning strategies.
- Strong knowledge of media measurement methodologies, including attribution, incrementality, and marketing mix modeling.
- Experience designing, building, or scaling media planning frameworks and operating models.
- Experience managing large, complex media investments and budgets.
- Exceptional executive communication, influence, and stakeholder management skills.
This position will be based at our National Executive Office in Memphis, TN.
Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 10-12 years of relevant experience
- Proven experience leading full-funnel, cross-channel media planning strategies
- Strong knowledge of media measurement methodologies (attribution, incrementality, marketing mix modeling)
- Experience designing, building, or scaling media planning frameworks and operating models
- Experience managing large, complex media investments and budgets
- Exceptional executive communication, influence, and stakeholder management skills
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
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