Brady is seeking a Global Leader of Search & Discovery to define how Brady is found, understood and discovered across traditional search and emerging AI-driven experiences.
This new global role will bring together Paid Search, SEO, GEO and search-driven content into one connected strategy, helping Brady show up in the categories, markets and customer journeys that matter most.
Preferred Qualifications- Search & Discovery Strategy: Build an integrated global strategy across Paid Search, SEO and GEO, translating business priorities into where and how Brady needs to show up.
- Paid Search Investment: Optimize paid search budgets funded by the business units. Create simple scorecards that show what's working, where opportunities exist and when investment should flex up, down or shift.
- SEO & GEO: Strengthen Brady's authority across priority categories and build our GEO strategy and capabilities as AI changes how customers discover and evaluate solutions.
- Search-Driven Content: Identify the content needed to win across SEO and GEO, working with business and regional teams to develop and activate it.
- One Brady Search Strategy: Shape how we bring Brady and our newly acquired business together under one brand, including keyword strategy, search authority, digital destinations and where customers should land based on their intent.
- Business Partnership & Strategic Leadership: Partner closely with business leaders to shape Search & Discovery strategy, bringing a strong point of view on where Brady should compete, where opportunities exist and how investment should shift. Balance business priorities with enterprise-wide opportunities, using insights, data and expertise to challenge thinking and drive better decisions.
- Capability Building: Determine the right team structure, agency model, tools, processes and global/regional ways of working for this new capability.
Skills Required
- Build an integrated global strategy across Paid Search, SEO and GEO
- Optimize paid search budgets and create performance scorecards
- Strengthen SEO authority and develop GEO strategy and capabilities
- Identify and activate search-driven content across business and regional teams
- Unify search strategy for Brady and acquired businesses including keyword and landing strategies
- Partner with business leaders to shape strategy, use insights and data to inform investment decisions
- Define team structure, agency model, tools, processes and global/regional ways of working
Brady Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.
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Healthcare Strength — U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
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Retirement Support — A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
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Parental & Family Support — Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.
Brady Corporation Insights
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
