Sr. Director, Global Brand Marketing, TMTT

This is an exciting opportunity for an exceptional marketing professional with significant experience to join a team that is boldly innovating and commercializing transcatheter mitral and tricuspid therapies. TMTT is dedicated to solving the complex challenges of mitral and tricuspid disease to transform treatment and significantly improve patients’ lives.

Reporting directly to the SVP of TMTT Marketing, the Senior Director of Global Brand Marketing will lead a team responsible for Digital Marketing and Brand. Through your team, you will drive important activities and strategies to advance our portfolio of therapies globally. In a dynamic growth environment, you will be responsible for balancing individual efforts with those of direct reports and other functional departments. You will collaborate with multiple functions including Regional Leadership, Regional Marketing, Strategy, and Corporate Brand.

How you will make an impact:

• Lead the development and execution of the global TMTT product brand and campaign strategy for internal and external audiences globally, via multichannel and omnichannel marketing, customer journey mapping, applying analytical methods to establish and evaluate campaigns, and storytelling.

• Lead a team in planning, production and execution of a single communication calendar, leading across all channels (digital, congress, print etc.) for deployment.

• Lead a team in defining, ideating and executing a comprehensive, global, TMTT digital strategy to drive achievement of TMTT goals and objectives over the strategic-plan horizon.

• Effectively collaborate and consult with digital marketing, and marketing teams across the globe including upstream marketing, training, clinical, corporate brand, legal and regulatory and other key functions, in the development and execution of a strategic brand plan.

• Lead and develop strategic brand activities including media mastery, brand expression, integration, and cohesion across HCP and patient audiences, developing and maintaining an agency ecosystem.

• Lead in identifying risk, developing complex mitigation strategies and best practices while assessing alternative solutions and resolving issues, etc. in collaboration with cross functional and/or matrixed teams.

• Direct and communicate complex brand and campaign strategies which include, but are not limited to, multiple complex concurrent major product or indication launches, programs, and initiatives.

• Develop relationships with key stakeholders through exceptional executive level communication including but not limited to, internal marketing teams, cross-functional VPs, agencies and Key Opinion Leaders (physicians, HCPS and other healthcare stakeholders)

• Increase synergies by building and implementing process and efficiencies to Digital Partnerships, agency support and building an RFP processes.

• Develop and deliver executive communications to a broad range of stakeholders

• Direct line management responsibilities including a robust talent development plan in alignment with functional growth strategies and responsibility for the desired culture of the department.

• Adhere to all company policies, procedures and business ethics codes.

What you will need (required):

• Bachelor's Degree in related field and related experience in marketing

• Demonstrated track record in people management

What else we look for (preferred):

• A minimum of 10 years relevant marketing experience is required, with a minimum of 5 years in a leadership capacity (experience in interventional medical device strongly preferred)

• MBA preferred

• Must enjoy working in a complex, fast-paced environment.  

• Proven ability to lead multi-functional teams. 

• Strong leadership skills with an ability to set a vision, inspire and develop leaders of the future.

• Ability to develop strong relationships internally and externally. with key opinion leaders and global customers.

• Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management.

• Travel up to 20% -- including international travel.

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $187,000 to $265,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.