The Role
Leads Pattern’s global brand strategy and in-house creative organization across international markets, including China and EMEA. Partners with executive leadership, oversees creative and social strategy, builds systems and teams, manages budgets and vendors, and ensures brand initiatives drive measurable demand and efficient growth. The role requires hiring and coaching global creative talent, overseeing video, animation, design, and content capabilities, and working onsite in Lehi, Utah with international travel as needed.
Summary Generated by Built In
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
We're looking for a Sr. Director, Global Brand and Creative to set Pattern's global brand strategy and lead the in-house creative team bringing it to life across every market we operate in, including China and EMEA. You'll blend high-level strategy with the CMO and executive team, hands-on creative review, and social oversight — building the full-service creative organization (video, animation, and design) that keeps Pattern's voice consistent everywhere, from keynote stages to paid social. This is a full-time, founding leadership role focused on driving efficient growth, not just visibility, based onsite in Lehi, UT.
What is a day in the life of a Sr. Director, Global Brand and Creative?
- Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA
- Split time between high-level strategy work with the CMO and executive team and hands-on creative review
- Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up — keynote stages, client dinners, paid social, and direct mail
- Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions
- Own creative budgets, agency and freelance vendor economics, and headcount planning for the team
- Attract, hire, retain, and coach world-class creative talent, including the team based in Pune, India
What will I need to thrive in this role?
- A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership, including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets
- Direct experience managing brand or creative work across multiple international markets, including familiarity with China's distinct digital and social ecosystem and EMEA market dynamics
- Exceptional writing and storytelling ability, with genuine range — equally comfortable shaping a big brand idea and sharpening the copy on the page
- A strong problem-solver, able to translate ambiguous or fast-changing business needs, including those of a senior executive team, into effective creative solutions
- Experience building or running a full-service, in-house creative team (video, animation, and design), supported by project management and offshore creative talent
- A demonstrated ability to attract, hire, retain, and coach world-class creative talent
- Fluency running brand strategy and fast-moving social content simultaneously, without letting either slip
- Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning
- A performance-minded approach to brand and creative — comfortable being measured on efficient growth and demand generation, not just creative output
- Bachelor's degree required
- Willingness to work onsite in Lehi, UT and travel internationally as needed
What will make me stand out during the interview process?
- Specific, measurable outcomes driven through brand and creative work, not just the work itself
- A clear point of view on how brand and creative can drive efficient growth and demand, not just visibility
- Experience building or scaling a full-service, in-house creative team, including video and animation capabilities
- Experience that spans agency, B2B, and public-company environments, and an understanding of how that translates to a global, multi-region brand like Pattern's
- A strong portfolio demonstrating range across strategy, writing, and craft
- Experience partnering closely with demand generation, revenue, and investor relations teams
- E-commerce or marketplace industry background (Amazon, Walmart, TikTok Shop, etc.)
We are looking for individuals who are:
- Game Changers - someone who looks at problems with an open mind, shares new ideas with team members, regularly reassesses existing plans, attaches a realistic timeline to goals, and actively pursues improvements to Pattern's processes and outcomes.
- Data Fanatics - someone who wants brand and creative decisions grounded in evidence, not just instinct, and tracks the effects of those decisions using data.
- Partner Obsessed - someone who builds brand experiences with our customers and their success in mind, clearly explains the status of projects to partners, and delivers results that exceed expectations.
- Team of Doers - someone who would rather ship great work than admire a deck about it, uplifts team members, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
- Initial phone interview with a Pattern talent partner
- Video interview with the CMO
- In-person interviews with cross-functional team members and key executive stakeholders
- Portfolio and work sample review
- Background check
- Executive review
- Offer
Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Skills Required
- Proven experience in agency-side creative leadership and in-house B2B brand and creative leadership
- Direct experience at a publicly traded company and comfort operating in public markets
- Experience managing brand or creative work across multiple international markets, including China and EMEA
- Exceptional writing and storytelling skills, including brand concept development and copy editing
- Ability to translate ambiguous or rapidly changing business needs into creative solutions
- Experience building or running a full-service in-house creative team covering video, animation, and design
- Experience with project management and offshore creative talent
- Ability to attract, hire, retain, and coach creative talent
- Experience managing brand strategy and fast-moving social content simultaneously
- Experience managing creative budgets, agency and freelance vendor economics, and headcount planning
- Performance-minded approach focused on efficient growth and demand generation
- Bachelor’s degree
- Willingness to work onsite in Lehi, Utah
- Willingness to travel internationally as needed
- Measurable outcomes achieved through brand and creative work
- Experience scaling a full-service in-house creative team, including video and animation capabilities
- Experience spanning agency, B2B, and public-company environments
- Portfolio demonstrating range across strategy, writing, and creative execution
- Experience partnering with demand generation, revenue, and investor relations teams
- Ecommerce or marketplace industry experience
Pattern Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pattern and has not been reviewed or approved by Pattern.
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Equity Value & Accessibility — Equity is broadly offered and described as generous, with RSU sharing and access to stock included in total compensation. Equity availability is positioned as a core element for employees across the company.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, paid parental leave, and paid sick days indicate a wide-ranging time-off policy. These offerings create breadth for both vacation needs and family-related leave.
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Retirement Support — A 401(k) with a fully vested company match from day one (up to 4%) strengthens long-term financial security. Immediate vesting underscores emphasis on retirement benefits.
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The Company
What We Do
Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
