Sr. Director, Digital Strategy

The Web Strategy and Governance leader is responsible for the overall digital strategy for Protective’s web properties. This role will advocate for the end user and understand their needs and desires ensuring stakeholder needs are aligned and drive towards company objectives. This role will define and deliver the user experience vision, strategy, and roadmap to support Protective’s business goals and enhance user engagement. The leader will lead a team of highly capable UX/UI designers, digital media developers and content specialists responsible for designing, implementing and maintaining digital assets for marketing including websites, landing pages and apps.

Key Responsibilities

•Establish and deliver a comprehensive digital vision, strategy and roadmap that aligns with Protective’s organizational strategy and goals including the development of business cases and rationale for investment in new capabilities.

•Lead the management and strategic development of web and digital assets, including a digital roadmap aligned to CX vision and line of business and brand goals.

•Define the overall web strategy aligned with business objectives, identifying key user personas and their needs. 

•Develop and refine SEO strategy to align with business goals and new products.

•Ensure all web assets align with defined brand guidelines and are SEO optimized.

•Maintain asset management systems and ensure compliance with legal and regulatory standards.

•Lead a team of designers, development specialists and third-party providers in the creation, delivery and optimization of scalable and effective digital solutions that generate leads and drives sales.

•Own the relationship between our marketing and technology teams, ensuring web priorities are well-communicated.

•Oversee the delivery and maintenance of websites, landing pages, apps.

•Lead the team in the translation of strategy into technical requirements (user stories, features) for implementation.

•Leverage insights informed by data, best practices and technology to define and deliver impactful user experiences that drive leads and sales.

•Oversee digital governance including CMS, content, design and brand for Marketing. 

•Partner with Analytics to establish analytics capabilities and related KPIs that enable optimization of content and site performance to drive leads and sales. Includes the measurement of user satisfaction.

•Utilize behavioral analytics and research to inform future design and functionality. Partner closely with the research team as needed and deploy testing to inform optimization of user experience.

•Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis to key executives, communicating in a consumable way.

Knowledge/Experience/Education/Training:

•15+ years of experience in senior leadership roles in digital strategy development.

•Bachelor’s degree in marketing or another related field.

•Proven track record of developing and leading UX and digital strategies in a large-scale organization.

•Proven expertise in delivering digital customer experience solutions.

•Strong experience with current and emerging digital solutions.

•Financial awareness and budget management experience are essential.

•Experience with the following tools & software preferred:

oFigma, Full Story, Sitecore, Workfront

•Understands industry trends and the business at the level needed to proactively identify opportunities.

•Experience leading and motivating teams.

•Strong understanding of compliance, legal and regulatory requirements impacting digital platforms and marketing.

•Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment.

•Demonstrated ability to work effectively with cross functional teams in a matrix organization.

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