Guild
We create opportunity for employees to gain the skills and qualifications needed to grow in their careers.
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Sr. Director, ABM and Demand Gen (Remote)

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Employer Provided Salary: $190,000-$220,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 30 states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

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If you are an Internal Candidate, please apply via our Internal Job Board. 

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At Guild, we uphold our Core Values in everything we do.  Our team emphasizes our Core Values in the following ways:

  • Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner - holding self and others accountable to meet commitments
  • Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Guild is hiring for a Senior Director, ABM and Enterprise Demand Generation Marketing. As the leader overseeing the teams who run ABM (Account Based Marketing), Demand Generation, and our Business Development Representatives (BDRs) you will be responsible for providing pivotal contributions to the top of the funnel pipeline for Guild’s Employer Partner acquisition. Your teams will focus on account research, ABM program design and execution/reporting, as well as overall demand generation via marketing programs and BDR outreach that drives the pipeline forward and our sustained business growth.

As a Senior Director, ABM and Enterprise Demand Generation Marketing you will: 

  • Be customer-obsessed, understanding as much as you can about our key accounts, our buyer personas, as well as our core industry verticals, to drive the best decisions forward for our Demand Generation strategy
  • Oversee a team focused on both executing ABM (account based marketing) strategies as well as demand generation programs to secure interest and meetings with prospective Employer Partners in our TAM  
  • Define and execute the strategy of ABM programs, including account selection, account research and planning while also leveraging ABM and digital marketing technologies, as well as solidify the measurement and reporting 
  • Prioritize and group accounts according to opportunity, buyer need, persona, solution and buying cycle
  • Work cross-functionally with sales and marketing leaders (i.e. Sales, Solution Marketing, Solutions, Revenue Operations, Business Operations) to define and establish campaign workflows
  • Partner with content teams to provide campaign customization according to the analysis of buyer need
  • Lead the process of A/B testing of messaging to improve response and conversion rates
  • Conceive and develop a comprehensive demand generation program by leveraging inbound and outbound tactics (e.g. webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing, etc)
  • Oversee paid digital, print ad placement, and direct response communication strategy and calendar
  • Manage the B2B marketing funnel, partner with operations and analytics to make strategic recommendations around areas of optimization 
  • Support the reporting Director & team of high performing BDRs to ensure a cohesive strategy across lead sources that drive the majority of top of funnel pipeline for the business 

Required Proficiencies: 

  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • 8+ years of experience in a SaaS-based B2B demand generation or ABM role or combination (3+ in a leadership role) 
  • Proven track record designing and executing innovative account-based marketing programs, as well as management of BDR organizations 
  • Experience in hiring, team-building and high performance team management, ensuring those around you can be successful
  • Experience with Marketo, Demandbase, and Salesforce a plus
  • Ability to communicate and collaborate well with others
  • Data-driven & extremely organized
  • Flexibility to work in a rapidly changing environment

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $190,000 - $220,000, as well as company stock options. 

#LI-HR1

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others. 

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

  • Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
  • Access to a 401k to help save for the future
  • Open vacation policy for employees to rest and recharge
  • 8 days of fully-paid sick leave, to take the time to heal and or recover
  • Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
  • Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
  • Education benefits and tuition assistance to help your future development and growth
     

PRIVACY NOTICE

I understand that I am applying for employment with Guild Education and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may also use other service providers to assist in the application process.  Guild may share my information with such third-party service providers in connection with my application and for the start of employment. Guild will treat my information in accordance with Guild’s Privacy Policy.

I have reviewed and agree to Guild’s Privacy Policy as well as the privacy policies of the third-party service providers used by Guild associated with the application process. Please see the California Notice at Collection if you are an applicant that resides in the State of California. 

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Guild Perks + Benefits

Guild Benefits Overview

We believe that bringing your whole self to work is an important part of Guild’s culture and we offer an inclusive, equitable total rewards package that reflects that philosophy. Guild’s strategy encompasses a broad range of programs and rewards for employees.

We make our benefit decisions rooted in Guild’s core values, with updates driven by data and feedback that we collect directly from employees, as well as market trends.

Our values influence our benefits decisions in this way:
- Create Belonging - Differentiation drives our benefits philosophy, celebrating the diversity of our employees and tailoring our benefits and programs to meet the unique and nuanced needs of our specific employee populations.
- Nurture a Learner’s Mindset - the benefits team keeps a pulse on the dynamic needs of our employees as well as the benefits market in order to continually evaluate and examine our benefit offerings.
- Build for Shared Success - Guild’s benefit programs aim to meet or exceed the needs of employees while ensuring financial responsibility and sustainability for a company at our stage and size.
- Be an Owner - We offer choice in our benefits, empowering our employees through education to make informed decisions for them and their families.

Financial Benefits: Financial well-being encompasses many aspects of our life and being able to support you in managing the costs of day-to-day living while also giving you tools for the future is important to us at Guild. This is why every Guilder:
- Has an equity stake in the company providing ownership and a path to future earnings. When we succeed we all benefit!
- Receive one free one-on-one coaching with a certified financial planner, a platform with budgeting tools, an investment and equity management center, and many more financial resources through Origin. Guild believes that financial literacy not only supports you personally, but it also has a lasting impact in creating positive generational wealth practices.
- Can apply for our Employee Assistance Fund for unforeseen crises, disasters, and/or personal hardships and you need a little extra financial support. This is funded by the company and also fellow Guilder’s to create a community of support.
- Has access to legal support and resources to navigate complicated situations like estate planning name changes, immigration, and more.
- Is automatically enrolled in a 401(k) plan with a range of diverse investment options and personalized retirement advice.

Education Benefits: Guild strongly believes in lifelong learning and sees education as a meaningful way to grow your career. Guild offers multiple paths to meet educational and professional goals including:
- Guild for Guilders is extending the offerings we give to our employer partners to all of our employees. G4G includes thousands of learning paths to meet your needs like associate, bachelor, master’s, certificate, and stand-alone programs.
- BIPOC Early-to-Mid Career Leadership Development Program is an identity-based professional development opportunity (BIPOC= Black, Indigenous, and People of Color) with the goal of increasing BIPOC talent at the senior level of the organization. The program is a 12-week virtual program provided externally by McKinsey and the Latino Leadership Institute.
- Outside of Guild for Guilders, there are internal learning systems that support employees in professional and personal development through curated learning journeys focused on DEIB, coaching, and company values.

Family-focused & Caregiving Benefits Guild is committed to supporting the caregivers that make up our teams and their families. We make great strides to minimize the stress and support your health wherever you are in your family building or caregiving journey. As you start or continue your family-building journey we offer:
- Fertility benefits built into all of our medical plans
- A $10,000 family planning fund to take care of costs that aren’t covered by the medical plans like adoption, surrogacy, and egg-freezing expenses
- 12-20 weeks of paid parental leave and a ramp-up program for Guilders to ease back into work after an extended time away.
- An additional 3 weeks of paid leave if you are going through the adoption, surrogacy, or foster process to use prior to your child’s arrival/placement to prepare and attend necessary meetings.
- Inclusive guidance and support as you go through your family planning journey through Cleo

As a Parent + Caregiver you have access to:
- Our on-site childcare center, The Beehive, offers care for children 3 months- 6 years of age for employees and their friends and family members located in Colorado.
- Personalized 1:1 support for anyone on the parenthood journey with access to a network of clinicians, experts, and specialists through Cleo
- 80 hours of low-cost emergency backup care for times employees unexpectedly find themselves without primary care for the ones they are responsible for
- Dedicated support in finding background-checked care providers to assist with child care, elder care, and chronic care needs through Helpr
- The ability to bring an actively nursing child and companion on work-related trips

Health & Wellness Benefits: Being able to access inclusive, affordable medical and behavioral healthcare when you need it is a commitment we have made to our employees. To do this we offer:
- Multiple medical plan options that vary in network and premium including 2 that are no cost to employees so that you have choices for what works best for you and your family.
- Option to enroll in HSA with a contribution from Guild to support your healthcare needs
- Access to low-cost mental health services through our medical plans as well as free culturally competent mental health services.
- Being able to be your authentic self is a core belief at Guild which is why we offer comprehensive gender affirmation coverage that includes electrolysis, facial feminization surgery, vocal therapy/surgery, pectoral implants, mental health counseling, and additional services to support those transitioning.
- A monthly well-being stipend to pay for things that matter to you and your family.

Time Away from Work: Guild offers generous leave policies and open PTO so Guilders can step away when they need it. Our leave policies support employees through all life stages from family planning to the baby’s arrival to caregiving for loved ones or for yourself. To do this we offer:
- Open PTO is available so Guilders can rest, recharge, and bring their best selves to work.
- 10 Holidays including a collective week off over the 4th of July plus floating holidays for cultural and religious events you celebrate.
- Our leave policies are there to support employees and offer 12 weeks of fully paid medical, non-birthing parent, and caregiving leave as of day one of employment while birthing parents receive 18-20 weeks of fully paid leave.
- Once Guilders reach 4.5 years of service, they are eligible for a 5-week fully paid sabbatical leave
- Up to 10 days of bereavement leave
- Up to 10 days of jury duty
- 8 sick days

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Hardship benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks
Paid industry certifications
Virtual coaching services

Additional Perks + Benefits

Origin Financial Planning:

-Financial wellness and education through Certified financial planners. These planners will work with you to give you the tools and guidance to meet your financial goals, from buying a house to learning about investments.

Guild for Guilders - Tuition Assistance

-Internal tuition assistance and tuition reimbursement opportunities to promote upskilling and mobility for employees within Guild and beyond.

Student Loan Reimbursement:

-Up to $100/month in student loan reimbursement

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