At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
As a Klaviyo Sr. Digital Strategist, you will play a pivotal role in partnering with our clients to maximize their marketing potential through the Klaviyo platform. You will work closely with clients to understand their business goals, develop tailored strategies, and provide guidance on optimizing their marketing campaigns using data generated from the Klaviyo platform.
How You Will Make A Difference:
- Collaborate with clients to understand their business objectives and marketing goals.
- Analyze client data to identify opportunities for improved customer engagement and revenue growth.
- Develop customized marketing strategies that leverage the capabilities of the Klaviyo platform.
- Design comprehensive email and SMS marketing campaigns that resonate with target audiences.
- Provide expert guidance on best practices for email and SMS marketing, segmentation, and personalization.
- Implement A/B testing and data analysis to refine campaign performance.
- Partner with cross-functional teams to ensure seamless execution of strategies.
- Monitor campaign performance and provide regular performance reports to clients.
- Offer recommendations for optimization and campaign enhancement based on data insights.
- Deliver exceptional client experiences through clear communication and effective relationship-building.
- Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.
- Bring thought additional leadership to this team and be able to show past thought leadership in the CRM space (e.g. LinkedIn posts, presence and/or past speaking engagements).
- Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
Who You Are:
- 7+ years of experience in email marketing, SMS marketing, owned channels, digital marketing or related fields. Some brand/client side experience preferred.
- Bachelor's degree or commensurate experience.
- Demonstrated experience with Klaviyo or similar marketing automation platforms.
- Knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
- Proven experience in developing and executing successful data-driven marketing campaigns.
- Strong understanding of email and SMS marketing best practices and strategies.
- Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Strong project management skills to oversee implementations and campaigns from start to finish.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Ability to work collaboratively in cross-functional teams.
- Proven track record of driving successful marketing campaigns and achieving results as well as thought leadership.
- You’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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What We Do
Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Why Work With Us
We refer to our employees as ‘Klaviyos’, and we make up a diverse community united around shared values: We’re curious, collaborative, driven, innovative, fun, and fully ourselves at work. No matter which team you join, your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.
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Employees engage in a combination of remote and on-site work.
