At American Equity we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, headquartered in Des Moines, Iowa, for over thirty years with satellite offices in Charlotte, NC and New York, NY.
GENERAL PURPOSE OF THE JOB:
The Digital Experience Platform Strategist is an experienced professional who focuses on the overall customer journey and ensures that customers have intuitive and engaging experiences across our public websites and digital content. The role partners with internal stakeholders and external partners to build digital solutions that enable digital content distribution and digital engagement strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Works alongside business stakeholders to enable and optimize digital content management across our Content Management (CMS) and Digital Asset Management (DAM) Technologies that enable scalable, accessible and personalized experiences.
- Owns governance, optimization, roadmap and user enablement for CMS and DAM platforms across enterprise digital channels.
- Develops DAM standards, metadata structures, tagging strategies and digital asset lifecycle governance processes.
- Combines traditional SEO expertise with Gen AI techniques to optimize technical SEO and metadata strategies to improve search engine interpretation.
- Develops audience segmentation and engagement insights to inform digital content and customer experience initiatives.
- Acts as the subject matter expert across our digital content platforms, including the DAM and CMS, training and mentoring others on full capabilities.
- Identifies digital trends, tools, and innovations to continuously improve digital performance, efficiency and team knowledge.
- Partners closely with analytics to develop clear digital KPIs and benchmarks; monitor website performance and generate data-driven user experience recommendations.
- Develops and maintains digital experience standards and governance frameworks, ensuring alignment with brand tone, messaging, and digital experience best practices.
- Performs other related duties as assigned.
SUPERVISORY RESPONSIBILITIES:
Direct Reports: N/A
General Description of Indirect Reports (2 and 3-downs): N/A
EDUCATION AND/OR EXPERIENCE:
- Bachelor’s degree in Business, Analytics, UX/UI Design or a related field; advanced degree a plus.
- 5+ years of experience leading digital marketing, marketing technology or product management capabilities.
CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:.
- Certification in Optimizely, Adobe Experience Manager, or similar DXP platform.
KNOWLEDGE, SKILLS AND ABILITIES:
- Proven ability to develop and lead digital enablement across multiple channels and platforms.
- Experience leveraging digital experience technologies, including headless Saas content management, digital asset management and digital adoption platforms.
- Excellent analytical and strategic thinking skills, with the ability to interpret data and translate it into product roadmap strategy.
- Quality-focused, versatile professional with the ability to create and deliver digital content solutions tied to business growth.
- Excels at working in cross functional agile environments.
- Experience in B2B and B2B2C environments, preferably in the Financial Services or Insurance industries.
- Background in UX design systems and digital product management
- Ability to solve complex problems and deal with a variety of variables in situations where only limited standardization exists.
- Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.____
This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.
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At American Equity, our core values—Empowered, Passion, Integrity, and Caring—are more than words. They guide how we support one another and how we serve our clients every day. To learn more about American Equity, our culture, and our values, visit the Careers site.
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Skills Required
- Bachelor's degree in Business, Analytics, UX/UI Design or a related field
- 5+ years of experience leading digital marketing, marketing technology or product management
- Certification in Optimizely, Adobe Experience Manager, or similar DXP platform
What We Do
American Equity* Fixed Index Annuities * Retirement Planning * Customer Service An American-owned and operated company headquartered in the heart of the Midwest, American Equity Investment Life Insurance Company® is a leader in the fixed indexed annuities marketplace. American Equity’s growth and success is attributed to our dedication to excellent customer service and emphasis on building customer relationships. “The One Who Works for You!®” serves as the foundation for the way American Equity does business and values its more than 500 employees. Guided by our Principles of Excellence, we do more than sell retirement annuity products -- we are dedicated to fostering opportunity and innovation to meet the ever-changing needs and goals of retirement. "It's About the People" is the American Equity story and the legacy of our founder David J. Noble. This commitment to excellence includes our employees, agents, partners, and contract owners. We thank you for entrusting us with the things that matter most. When your retirement begins, you want to ensure you can enjoy it, which is why it’s important to have reliable support that can help fund every day of your golden years. After all, your life of hard work has earned you the retirement you planned for. These are the guiding principles that define everything we do. American Equity is the one who works for you.
