Sr. Digital Account Manager

Posted Yesterday
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Mumbai, Maharashtra, IND
In-Office
Senior level
Agency
The Role
Manage day-to-day client accounts and coordinate projects from planning to completion. Develop and execute digital marketing strategies across web, SEO/SEM, email, social, database marketing, and advertising. Create and optimize landing pages and user funnels, run conversion tests, measure campaign performance against ROI and KPIs, and produce accurate campaign reporting. Collaborate with creative and internal teams to drive growth and improve end-to-end customer experience.
Summary Generated by Built In

Agency :

Havas Life

Job Description Summary :

Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Ageny and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships.

Job Description :

KEY RESPONSIBILITIES:

  • Develop a digital marketing strategy by analyzing economic indicators, observing trends in supply and demand, recognizing clients and their existing and emerging needs, and tracking competition.
  • Plans and implements all web, SEO/SEM, database marketing, email, social media, and advertising campaigns.
  • Design, build and maintain our presence in social media
  • Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Brainstorms new and creative growth strategies by digital marketing and convinces clients in the same way with the creative team
  • Plan, implement and evaluate experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Optimizes user funnels by identifying important conversion and drop-off points.
  • To ensure that campaign reporting is accurate and well-written, using the appropriate metrics.

Skills :

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.

Skills Required

  • Develop and execute digital marketing strategies
  • Plan and implement web, SEO/SEM, database marketing, email, social media, and advertising campaigns
  • Design, build, and maintain social media presence
  • Measure and report on campaign performance (ROI and KPIs)
  • Plan, implement, and evaluate experiments and conversion tests
  • Collaborate with internal teams to create and optimize landing pages and user experience
  • Strong analytical ability to evaluate end-to-end customer experience across multiple channels
  • Optimize user funnels by identifying conversion and drop-off points
  • Produce accurate, well-written campaign reporting using appropriate metrics
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The Company
HQ: Chicago, IL
450 Employees
Year Founded: 2012

What We Do

Fearless. Fast. Smart. Focused. We are on a relentless quest to be Chicago's most creative company by reinvigorating iconic American brands through cultural relevance. We are passionate makers, digital disruptors, artists who don't color inside the lines. We work smarter. Push harder. Break things. Make things. And we're always looking forward.

Why Work With Us

Our agency gets out of bed in the morning to undertake what we call 'meaningful disruption' in an industry that is in need of serious transformation. We are not looking for the same, boring solutions that are chock-full of brand and marketing rhetoric but seek people that want to change the advertising game.

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