Our demand generation team at RainFocus plans, executes, and optimizes omnichannel campaigns that build brand awareness, nurture interest, and drive pipeline. We collaborate with all other marketing functions to execute multi-channel tactics and own the email channel end to end. As a Senior Demand Generation Specialist, you will own the execution of email programs, turn approved campaign briefs into real production plans, and maintain data scorecards to help our team make informed decisions. This role also owns sponsorship operations for our annual user conference, INSIGHT.
Working closely with the Senior Marketing Manager, you will influence campaign strategy, email schedules, and team priorities. This is a senior individual contributor role for someone who wants to own execution.
Essential Responsibilities
Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends
Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion
Draft email copy as needed, and coordinate copy and creative requests with other marketing functions
Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning
Own the execution plan, timeline, and dependency management of approved campaigns
Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination
Pull and validate outbound email, nurture, and other channel metrics monthly
Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data
Own the development of internal resources that help drive alignment across departments, including process documentation
Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding
Own all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team
Identify opportunities to introduce innovative marketing tactics and new strategies that drive growth
Utilize AI tools to build, simplify, and monitor automated workflows that eliminate overly manual processes and increase efficiency
Own your own priorities within agreed upon timelines
Required Skills and Experience
Bachelor's degree in marketing, communications, or a related field
4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)
Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)
Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision
Ability to analyze campaign metrics to drive improvements in marketing tactics
Strong organizational skills, including driving multiple projects simultaneously with attention to detail
Data-driven, with a commitment to experimenting for measurable results
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Curiosity about AI and automation to reduce manual workloads
Skills Required
- Bachelor's degree in marketing, communications, or a related field
- 4+ years of experience in B2B marketing
- Experience in account-based marketing or demand generation
- Strong understanding of marketing automation tools and CRM platforms
- Hands-on experience with Marketo, Demandbase, and Salesforce
- Experience building, segmenting, testing, and deploying email programs at volume without supervision
- Ability to analyze campaign metrics to improve marketing tactics
- Strong organizational skills and ability to manage multiple projects simultaneously
- Data-driven approach and commitment to experimentation for measurable results
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Curiosity about AI and automation to reduce manual workloads
What We Do
SaaS event marketing platform that simplifies management, personalizes experiences and consolidates data for significantly better events.
