Sr. Demand Generation Manager

Common Room is the AI GTM Platform that empowers your teams with AI agents built on complete buyer intelligence. We unify every signal across the full buyer journey into one continuously-updated, person-level view—so your team knows exactly who to target and why, what to say, and when to reach out.
GTM teams are drowning in tool sprawl, fragmented data, and AI that doesn't deliver. Common Room replaces your disconnected stack with one platform built for scale and complexity. We bring together data, orchestration, and execution in one system built for orgs of 75-1000+.
We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona, and we're backed by 25+ operators from companies like Figma, Stripe, Airtable, Slack, Notion, Loom, and more.

About the Role

We're looking for a Senior Demand Generation Manager to own and scale integrated marketing programs that drive qualified pipeline at Common Room.

This is a strong IC role. You'll be hands-on with campaign execution, paid acquisition, and ABM while partnering closely with Sales, RevOps, and Product Marketing to connect buyer signals to pipeline outcomes.

You know how to build programs that actually move the needle, and you're comfortable operating in a fast-moving environment where strategy and execution happen in the same week.

What You'll Do

• Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing

• Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution

• Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps

• Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement

• Track and report on campaign performance, using data to continuously improve conversion across the funnel

• Partner with Sales and SDRs to ensure strong program-to-pipeline alignment

• Run experimentation across channels and campaign strategies to find what works and scale it

• Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling

What You Bring

• 6+ years of B2B marketing experience with a strong focus on demand generation

• Proven track record of building and executing campaigns that drive measurable pipeline

• Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)

• Experience building and executing ABM programs in a SaaS environment

• Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms

• Strong analytical mindset -- you use data to inform decisions, not just report on them

• Comfortable operating in a fast-moving startup where you own your programs end to end

Nice to Have

• Experience marketing to RevOps, Sales Operations, or GTM leadership personas

• Familiarity with modern GTM data platforms and signal-based workflows

We’re building the platform that modern go-to-market teams rely on to understand their buyers and act on signals in real time.

You’ll have the opportunity to build the demand engine for a category-defining platform while working alongside a team deeply passionate about transforming how companies go to market.

The compensation range for this position is between $150,000 and $170,000 (plus equity) depending on experience.

• Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.

• Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.

• Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.

• We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.

Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:

• Competitive base compensation with meaningful equity ownership

• Health insurance including medical, dental, and vision, HSA and FSA

• We pay 100% of your employee premium and 50% of your premium for any dependents

• Unlimited Paid Time Off

• Paid Company Holidays

• Work from home policy including a laptop and support for your home office needs

• Monthly Remote Stipend

• 401(k) self contribution

• Paid Family Leave

• Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.