CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution. This role will report into the Director of Demand Generation and Marketing Ops.
Key Accountabilities:
- Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels
- Own Marketing’s acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership
- Manage tactics across inbound (paid and owned media) and ABM channels
- Clearly define key targeting segments with a focus on behavior-based triggers for nurture
- Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels
- Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution
- Regularly analyze and report on campaign performance and ROI to key stakeholders
- Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion
Desired Skills and Experience:
- 6-8+ years of experience in Demand Gen and/or Performance Marketing roles
- Proven success owning pipeline goals
- Paid Media and Owned channel management
- Ability to multi-task and manage across multiple simultaneous programs
- Strong communication skills and collaborative excellency
- B2B Software-as-a-Service (SaaS) and Healthtech experience preferred
- Bachelor’s degree or equivalent work experience
#LI-HYBRID
Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
Skills Required
- 8-10+ years of experience in Demand Gen and/or Customer Marketing roles
- Bachelor's degree or equivalent work experience
- Proven success owning pipeline goals
- Strong communication skills and collaborative excellency
- B2B Software-as-a-Service (SaaS) and Healthtech experience preferred
What We Do
CentralReach’s story started in 2012 at an ABA clinic in Pompano Beach, Florida. The company's founder, a practicing Board Certified Behavior Analyst, was drowning in manual work – from paper billing and clinical data collection to clinical reporting.. With client outcomes in mind, she created a technology-based solution that reduced time-consuming administrative work and freed her to spend time where it matters most – serving clients. Today, under the leadership of Chris Sullens, award-winning CEO in the technology space, CentralReach remains committed to its founding mission: leveraging technology to support individuals with autism and intellectual and developmental disabilities and addressing the growing Autism and IDD care gap. Now the leader in its field, CentralReach continually strives to propel the industry forward through cutting-edge technology, an unrelenting commitment to excellence, and a culture devoted to serving the growing neurodiverse population. Trusted by more than 115,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis therapy with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
Why Work With Us
We are a mission-driven team who are lucky to get to impact and advance the future of autism and IDD care software. CentralReach is growing quickly, which provides the opportunity to learn and grow from within. We strive to provide career pathing opportunities, as well as leadership and management development training opportunities.
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