Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
This role is responsible for translating SHI’s broader Public Sector campaigns, partner programs, and thought leadership initiatives into targeted, higher education-specific engagement strategies that align with institutional priorities, buying committees, and procurement cycles. The Demand Generation Manager serves as a strategic partner to the higher education sales team, ensuring strong alignment between marketing programs, field execution, and sales priorities.
The successful candidate will integrate campaigns across digital marketing, content, events, and account-based marketing (ABM) initiatives to deliver measurable impact throughout the customer lifecycle. Reporting to the Associate Director, Demand Generation (Public Sector), this role plays a key part in scaling SHI’s presence and growth within the higher education market while fostering collaboration across sales, partner, and marketing organizations.
Success in this role is measured by campaign performance, pipeline creation and acceleration, higher education market engagement, and the effectiveness of marketing programs in supporting sales outcomes.
Role Description
Demand Generation Strategy, Execution, and Orchestration
- Develop and execute full-funnel demand generation campaigns tailored to the higher education market.
- Translate SHI’s campaign frameworks and growth initiatives into targeted, vertical-specific engagement strategies aligned with institutional priorities and buying groups.
- Orchestrate multi-channel marketing programs across digital, content, events, and account-based marketing initiatives to drive engagement and pipeline growth.
- Ensure alignment between campaign messaging, targeting, and execution within SHI’s program-to-campaign-to-sprint marketing framework.
- Partner closely with sales teams to align marketing strategies with account plans, pipeline priorities, and growth objectives.
Campaign, Content, and Digital Activation
- Collaborate with content teams, creative teams, and subject matter experts to develop thought leadership content and campaign assets for higher education audiences.
- Own and manage higher education-specific campaign and landing pages, ensuring optimization, relevance, and brand consistency.
- Drive integrated campaign execution across SHI.com, digital channels, content syndication programs, and outbound engagement initiatives.
- Develop messaging frameworks that align SHI’s solutions with higher education priorities, challenges, and industry trends.
Event and Field Marketing Integration
- Lead strategy and execution for higher education tradeshows, including pre-event promotion, onsite engagement, and post-event follow-up activities.
- Plan and execute higher education-focused field events and executive engagement experiences in partnership with sales teams and subject matter experts.
- Drive targeted participation from priority accounts and key stakeholders in strategic marketing experiences.
- Ensure alignment between event strategies, campaign objectives, and sales follow-up execution.
Partner Alignment and Co-Marketing Execution
- Manage partner-funded demand generation campaigns, ensuring alignment with SHI priorities and partner objectives.
- Collaborate with partner marketing teams to integrate OEM messaging and campaigns into higher education marketing programs.
- Leverage Market Development Funds (MDF) investments to maximize reach, engagement, and pipeline impact.
Measurement, Reporting, and Optimization
- Analyze campaign performance and track key performance indicators (KPIs) related to engagement, pipeline creation, and revenue impact.
- Provide regular reporting and actionable insights to stakeholders across marketing and sales organizations.
- Identify opportunities to optimize campaign performance across events, digital channels, and marketing initiatives.
- Continuously refine demand generation strategies based on performance data, market trends, and stakeholder feedback.
Success Metrics
Performance in this role will be measured by:
- Higher education campaign engagement and overall performance.
- Pipeline creation and acceleration within the higher education segment.
- Contribution of marketing programs to revenue generation and sales outcomes.
- Effectiveness of integrated campaigns across digital, event, and account-based marketing channels.
- Alignment of marketing initiatives with sales priorities and partner programs.
Behaviors and Competencies
- Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
- Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.
- Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
- Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.
- Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
- Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.
- Self-Development: Can actively seek feedback and use it constructively for personal growth.
- Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
- Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
- Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
- Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.
Skill Level Requirements
- Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles.
- Proven ability to execute integrated, multi-touch marketing campaigns across digital, content, and event channels.
- Strong event planning and execution capabilities, including tradeshows and field marketing events.
- Demonstrated ability to collaborate effectively across sales, partner marketing, creative, and cross-functional teams.
- Data-driven mindset with the ability to measure campaign performance, analyze results, and evaluate return on investment (ROI).
- Strong communication, positioning, and messaging development skills tailored to higher education audiences.
- Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders.
- Strategic planning, campaign orchestration, and account-based marketing capabilities.
Other Requirements
- Completed Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of marketing experience, with a focus on higher education and/or public sector markets.
- Willingness to travel approximately 15–20%.
Preferred
- Experience managing partner-funded marketing campaigns and Market Development Funds (MDF) investments.
The estimated annual pay range for this position is $75,000 - $105,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 5 years of marketing experience
- Experience focused on higher education and/or public sector markets
- Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles
- Ability to execute integrated, multi-touch campaigns across digital, content, and event channels
- Strong event planning and execution capabilities, including tradeshows and field marketing events
- Ability to collaborate across sales, partner marketing, creative, and cross-functional teams
- Ability to measure campaign performance, analyze results, and evaluate ROI
- Strong communication, positioning, and messaging development skills for higher education audiences
- Strategic planning, campaign orchestration, and account-based marketing capabilities
- Willingness to travel approximately 15–20%
- Experience managing partner-funded marketing campaigns and Market Development Funds investments
SHI International Corp. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SHI International Corp. and has not been reviewed or approved by SHI International Corp..
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Healthcare Strength — Feedback suggests the medical, dental, vision, and pharmacy offerings are comprehensive, with multiple plan options, telemedicine access, and solid ancillary coverage.
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Wellbeing & Lifestyle Benefits — Feedback suggests onsite fitness centers, wellness programs that can reduce premiums, and discounts/purchase programs provide meaningful lifestyle support.
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Strong & Reliable Incentives — Feedback suggests commission structures in sales and premium totals in certain technical presales roles create notable upside potential for strong performers.
SHI International Corp. Insights
What We Do
Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.
