About our company
Confie is the largest independent personal lines insurance
agency and broker in the United States—serving customers nationwide. In 2010,
we established our Shared Services Center in Tijuana, Baja California, creating
a world-class operation built to efficiently support our customers, drive
innovation, and develop exceptional talent. Since then, our Mexico operation
has become a vital extension of our organization, strengthening the work that
powers our U.S. business and elevating the experience of customers across all
50 states. Today, more than 1,800 team members—both on-site and remote—help
fuel our success with a focus on quality, consistency, and operational
excellence.
Our growth reflects a deep investment in technology,
continuous improvement, and—most importantly—our people. We foster an
inclusive, fast-paced, and collaborative culture where employees are encouraged
to grow and build long-term careers with a company shaping the future of
insurance.
Learn more at www.confiemx.com
About the role
We are seeking an experienced Senior Bilingual Content
Writer & Editor to help grow brand awareness, organic visibility,
engagement, and lead generation through useful, compelling, and
search-optimized content. This role will create content across websites, blogs,
infographics, emails, video scripts, digital and print collateral, and other
marketing channels.
The role primarily focuses on content creation, with
approximately one-third dedicated to editing and reviewing content in both
English and Spanish. This individual will write, edit, translate, and localize
content in both languages, ensuring accuracy, consistency, cultural relevance,
and alignment with our brand voice.
We are looking for a strong storyteller and editor who
understands how to create content for people while optimizing it for
traditional search, AI-powered search experiences, and large language models
(LLMs). The ideal candidate has a proven track record of producing and editing
content that drives engagement and supports business goals.
This position requires a high level of creativity and
editorial judgment, along with the ability to apply SEO best practices and use
data-driven insights and AI-assisted writing, research, editing, and
optimization tools to develop high-quality content efficiently. The successful
candidate will know how to leverage AI to improve research, ideation, drafting,
and optimization while applying strong human judgment to ensure accuracy,
originality, brand consistency, and overall content quality, editorial
judgment, and the ability to use data-driven insights to write and edit
compelling material.
Requirements
- Bachelor's in Marketing or equivalent.
- Full professional fluency in both English and
Spanish, with exceptional writing, editing, grammar, and proofreading skills in
both languages.
- +3 years of professional writing, editing, and content
marketing.
- Ability to use AI efficiently while maintaining
independent editorial judgment, accuracy, originality, and brand standards.
- Familiarity with AEO, generative search, and
content optimization for AI/LLM discovery is strongly preferred.
Job Responsibilities
- Research,
write, edit, and optimize content from start to finish in both English and
Spanish.
- Have a
brand publisher mindset: create the content our audience is looking for and
then optimize the path from top to bottom of the funnel (buyer journey).
- Translate,
adapt, and localize content from English to Spanish and Spanish to English
while maintaining the intended meaning, brand voice, tone, and cultural
relevance.
- Use
AI-Assisted writing, research, editing, and content optimization tools as an
integral part of the content development workflow to improve efficiency, scale
content production, and support quality.
- Determine
messaging and content strategies across customer-facing marketing and
advertising channels, including websites, emails, digital ads, and social
media.
- Ability
to write and edit long- and short-form content across marketing and advertising
channels.
- Write
and optimize content using SEO, AEO, and AI/LLM content best practices to
improve visibility across traditional search engines and emerging AI-powered
discovery experiences.
- Incorporate
keyword research, search intent, content structure, internal linking, FAQs,
entity and topic coverage, and other optimization recommendations naturally
without sacrificing readability or brand voice.
- Deep
understanding of how to conduct interviews, research projects, audits, and
analysis to complete a writing assignment.
- Ability
to follow an editorial calendar, collaborating with other members of the
content production team to ensure timely delivery and editing of materials.
- Develop
content for multiple platforms, such as press releases, announcements,
websites, email marketing, product descriptions, videos, and blogs
- Use
search engine optimization (SEO) strategies in writing to maximize the online
visibility of a website in search results
- Work
with the internal and external SEO teams to develop long-form content that
supports SEO goals.
- Ensure
consistency in voice, messaging, grammar, style, and approach across all
written materials in English and Spanish.
- Manage
multiple assignments and priorities simultaneously while meeting deadlines and
maintaining high editorial standards.
Benefits
- Competitive weekly salary
- Legal benefits
- Christmas bonus
- Savings fund
- Profit sharing (PTU)
- Vacation days
- Vacation premium
- Extra paid days off
- Private medical insurance and preventative
care
- Life Insurance
- Growth opportunities
Skills Required
- Bachelor's degree in Marketing or equivalent
- Full professional fluency in English and Spanish
- Exceptional writing, editing, grammar, and proofreading skills in both English and Spanish
- At least 3 years of professional writing, editing, and content marketing experience
- Ability to use AI efficiently while maintaining editorial judgment, accuracy, originality, and brand standards
- Familiarity with AEO, generative search, and content optimization for AI/LLM discovery
What We Do
Confie is the largest independent personal lines insurance agency and broker in the United States, operating as a leading call center in Tijuana that provides customer service, back office support, and sales for US insurance companies.
