Location:
124 East 14th Street, Suite 1100, New York New YorkLocation
Hybrid - 3 days in office, 124 East 14th Street, Suite 1100 NY, NY
Job Summary
The Senior Content Strategist supports content development and drives creative storytelling across Key, planning, writing, and developing high-impact content that simplifies complex technical or financial topics into clear, compelling narratives. Reporting to the Principal Content Strategist, this role delivers content that drives business impact across KeyBank.
Essential Functions
- Develop, write, and edit engaging content and storytelling narratives across formats, including sales materials, product messaging, case studies, presentations, white papers, and video scripts.
- Work with the Principal Content Strategist to align content strategy with product and marketing initiatives.
- Craft high-impact narratives for product launches, internal communications, and client engagement initiatives.
- Manage the annual review process and updates for financial education content.
- Apply Design Thinking principles and support content strategy workshops.
- Utilize, explore, and test AI tools for content development to accelerate research, ideation, and content scaling workflows.
- Navigate cross-functional stakeholders to drive consensus for impactful content initiatives.
- Support content research, interviews, and competitive analysis for financial products and services.
- Perform other duties as assigned; duties, responsibilities, and/or activities may change or new ones may be assigned at any time with or without notice.
- Comply with all KeyBank policies and procedures, including acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.
Education
- Bachelor’s degree in English, Journalism, Marketing, Communications, Finance, or a related field, or equivalent work experience.
- 4+ years of relevant experience in content management, content writing, and content strategy.
- Experience writing on financial topics, experience in financial services or another regulated industry preferred.
- Experience developing content across multiple channels, including B2B and/or B2B2C sales and marketing materials (with portfolio examples).
- Experience with AI-driven content tools preferred.
Skills
- Content Writing & Editing: Excellent writing and editing skills in English, with the ability to produce clear, high-quality content across a high volume of formats.
- Content Strategy & Architecture: Ability to plan and structure content with a keen eye for content architecture that aligns to product and marketing initiatives.
- Storytelling: Ability to translate complex technical or financial topics into clear, compelling narratives that engage the intended audience.
- Organization & Time Management: Strong organizational and time-management skills to plan and deliver a high volume of strategic content on schedule.
- AI-Enabled Content Tools: Ability to learn, adapt to, and apply AI tools to accelerate research, ideation, and content scaling workflows.
- Cross-Functional Collaboration: Ability to work across sales, product, marketing, and design teams to drive consensus and deliver impactful content.
- Financial Content Acumen: Ability to develop accurate, compliant content on financial topics within a regulated environment.
This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $80,000.00 - $150,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 11/13/2026 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [email protected].
#LI-Hybrid
Skills Required
- Bachelor’s degree in English, Journalism, Marketing, Communications, Finance, a related field, or equivalent work experience
- 4+ years of relevant experience in content management, content writing, and content strategy
- Experience developing content across multiple channels, including B2B or B2B2C sales and marketing materials, with portfolio examples
- Excellent English writing and editing skills across multiple content formats
- Ability to plan and structure content aligned with product and marketing initiatives
- Ability to translate complex technical or financial topics into clear, compelling narratives
- Strong organizational and time-management skills
- Ability to collaborate across sales, product, marketing, and design teams
- Ability to develop accurate, compliant financial content in a regulated environment
- Experience writing about financial topics or working in financial services or another regulated industry
- Experience with AI-driven content tools
- Ability to apply Design Thinking principles
KeyBank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about KeyBank and has not been reviewed or approved by KeyBank.
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Retirement Support — A dollar-for-dollar 401(k) match up to 7% of eligible pay is positioned as a standout element of the total rewards package. Additional financial programs like discounted stock purchase and banking discounts further strengthen perceived long-term value.
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Leave & Time Off Breadth — A pooled PTO bank with amounts that scale by level and tenure is described as a meaningful benefit and a retention lever. Paid parental leave is also included, adding to the breadth of time-off support.
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Wellbeing & Lifestyle Benefits — Wellness incentives tied to HSA contributions and company-sponsored health and wellbeing programs add tangible non-cash value. A Lifestyle Spending Account and counseling resources expand support beyond traditional medical coverage.
KeyBank Insights
What We Do
At KeyBank we’ve made a promise to our clients that they will always have a champion in us. To deliver on our promise, we’re committed to building a team of engaged employees who do the right thing for our clients and shareholders, and help them achieve financial wellness each and every day.
