Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Role Overview
The Senior Content Marketing Manager is a strategic storyteller and content leader responsible for shaping and executing Self’s editorial strategy. This role transforms complex financial topics into engaging, consumer-friendly content that fuels discoverability, builds trust, and drives measurable growth.
You’ll manage writers, agencies, and vendors; collaborate with cross-functional teams; and ensure that Self’s brand voice is consistent, authoritative, and impactful across every organic touchpoint.
Key Responsibilities
- Content Strategy & Leadership: Own and execute the editorial strategy aligned to business goals, organic growth, and Self’s mission.
- Editorial Development: Produce high-impact content (blogs, guides, landing pages, campaigns, multimedia scripts).
- Create and implement a unified content strategy that addresses SEO, AEO and GEO simultaneously.
- Collaboration: Work with teams across the organization (including product marketing, compliance and creative teams) and vendors to scale production and ensure content supports acquisition, engagement, and retention.
- Research & Analysis: Conduct in-depth analysis of queries, platforms, competitors, and user intent to uncover opportunities and inform content strategy.
- Performance & Optimization: Track performance metrics, analyze results, and refine strategy to maximize ROI.
- Innovation & Trends: Stay current on industry trends, AI/LLM-driven search shifts, and evolving audience behaviors.
Qualifications
- 6+ years of experience in content marketing or editorial leadership, preferably in fintech, financial services, consumer tech or a heavily-regulated industry.
- Proven track record of building editorial programs that deliver measurable business results.
- Strong storytelling and editorial skills, with ability to simplify complex financial concepts.
- Understanding of SEO, digital PR, and emerging AI/LLM search dynamics.
- Experience producing and managing multimedia content (video, podcasts, social-first).
- Strong organizational and project management skills, with experience managing agencies/freelancers.
- Strong awareness of content management, publishing, collaboration, and compliance tools to manage content strategy effectively.
- Excellent written and verbal communication skills.
- Excels in a fast-paced environment.
- Background in journalism, financial writing, or consumer-tech editorial is helpful, but not required.
Base salary is $88,000-131,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.
Our perks include:
- Company equity in the form of Stock Options
- Performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.
Top Skills
What We Do
Self Financial is a 10-year-old credit-building platform that works to increase financial resilience through products that make building credit accessible. Products include Self's signature Credit Builder Account, secured Self Visa® Credit Card, and free rent reporting to the three major credit bureaus. Self is also the Official Credit Building App of the San
Why Work With Us
It's not every day you have the opportunity to work for a for-profit company with a strong mission that has meaningful impact on people's lives. If you're searching for a higher purpose and you're passionate about helping to improve people's financial situation, then Self is just the place.
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