The Culture & Influence Communications team is searching for a Sr Communications Manager, Culture and Influence Campaigns to turn audience-first strategy into bold, high-visibility campaigns and moments that help Microsoft show up in culture with credibility, creativity, and consistency.
This is a non-traditional communications role for someone who is equally fluent in social, creators, culture, and activations - someone who can spot what matters, align it to the brand’s business priorities and team strategy, and execute the plans, partnerships, and experiences that bring it to life.
In this role, you will report to the Integrated Team leader and leverage data, insights, and cultural signals to execute campaigns across social, creator, partnerships, and experiential channels—ensuring strategic plans translate into cohesive top-of-funnel awareness and interest-driving moments, as well as always-on storytelling that builds sustained engagement. You will bring Microsoft’s stories to life by tapping into culture trends and audience interests in ways that resonate.
You bring a clear point of view on how brands show up in – and for the - culture and ways to utilize different channels and voices authentically to bring the strategy to life. You’ve worked with creators and talent not just as amplification, but as collaborators, building campaigns around their stories in ways that feel authentic and relevant in culture conversations. You’ll play a key role in evolving how Microsoft engages with creators and talent, building repeatable approaches that turn ongoing engagement into meaningful campaign moments.
This is a role for someone who thrives in high-visibility environments where expectations are high, timelines move quickly, and the work needs to land with impact and lasting relevance.
Responsibilities
Campaign Planning
Translate audience-led strategy into clear, integrated campaign approaches across campaigns, culture moments, and always-on efforts
Develop activation frameworks that ensure consistent execution across workstreams and moments
Lead social and creator strategy, defining how campaigns show up across platforms, formats, and communities
Identify cultural trends, audience insights, and performance signals, and translate them into actionable campaign ideas, social and creator strategies, and activation approaches
Ensure all campaign plans and tactics align with business priorities, audience strategy, and performance goals
Creator & Social Programming
Lead creator-first social media campaign strategies, leveraging performance data and audience insights, that positions creators and talent as collaborators, not just amplification
Define and evolve and engagement strategies leveraging Microsoft’s owned social channels
Guide how creators are integrated into campaigns and programs from the outset, ensuring alignment with audience and campaign priorities
Partner with & support other Microsoft creator teams to identify and activate talent that strengthens cross-organization campaign relevance, reach, and impact
Experiential & Partnership Activations
Support development and execution of in-real-life activations, from large-scale culture-shaping moments to more targeted, intimate experiences
Guide delivery of activation experiences and related content, working across creative and production partners to ensure execution is cohesive, high-quality, and built for amplification
Translate experiential and partnership opportunities into integrated campaign extensions across owned channels
Partner with and support Partnerships Managers in shaping and bringing partnership opportunities into activations, ensuring alignment with campaign priorities and audience impact
Stakeholder & Agency Management
Support day-to-day partnership with agency team, providing clear direction, feedback, and data-informed guidance across workstreams, while identifying and resolving gaps, and opportunities quickly
Translate across the Culture & Influence team strategy into clear scopes, timelines, and deliverables for the agency and stakeholder Drive cross-functional alignment across stakeholders to ensure campaigns launch cohesively and deliver against shared priorities
Qualifications
Required/Minimum Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 4+ years of communications, marketing operations, field operations, program management, project management, or related experience OR equivalent experience.
Additional or Preferred Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 8+ years of communications, marketing operations, field operations, program management, project management, or related experience OR equivalent experience.
- Proven track record of translating audience-first strategy into impactful campaigns across social, creator, experiential, and partnership channels from concept through execution.
- Demonstrated ability to identify audience insights, market trends, and emerging opportunities, and translate them into actionable campaign strategies aligned with business and brand objectives.
- Experience driving cross-functional collaboration across internal teams and external partners, with the ability to maintain execution momentum in dynamic environments.
- Proven ability to manage agency partners, providing clear direction, feedback, and oversight to support high-quality delivery.
- Strong execution and project management skills, with the ability to navigate ambiguity, manage competing priorities, and deliver measurable business impact.
Communications IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Skills Required
- Bachelor's degree in Business, Marketing, Communications, Finance, or related field (or equivalent experience)
- 4+ years communications, marketing operations, field operations, program management, project management, or related experience (or equivalent experience)
- Proven track record translating audience-first strategy into campaigns across social, creator, experiential, and partnership channels
- Demonstrated ability to identify audience insights, market trends, and translate them into actionable campaign strategies
- Experience driving cross-functional collaboration across internal teams and external partners
- Proven ability to manage agency partners, providing direction, feedback, and oversight
- Strong execution and project management skills, with ability to manage ambiguity and competing priorities
Microsoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.
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Fair & Transparent Compensation — Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
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Retirement Support — Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
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Parental & Family Support — Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.
Microsoft Insights
What We Do
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.
