Sr. CGI Artist

Reposted 24 Minutes Ago
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Irvine, CA, USA
In-Office
130K-150K Annually
Senior level
Hardware • Manufacturing
The Role
Lead content strategy and brand narrative for TP-Link's consumer products. Define messaging frameworks, elevate brand voice, guide creative partners, and ensure cohesive cross-channel storytelling. Collaborate with product marketing, UX, design, and analytics to translate technical features into compelling consumer value and optimize content based on performance insights.
Summary Generated by Built In

About Us:  

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. 

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.  

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.  

Overview

This is our first CGI hire, is crucial to set up the brand tone. We need product renders and animations at the quality level of top consumer tech launches: clean materials, controlled studio lighting, and smooth motion.

Roles and Responsibilities

•     Set the visual direction for our product imagery: lighting style, materials/shaders, camera angles, overall look.

•     Produce static CGI renders — packshots, lifestyle composites, marketing render, e-commerce/app store imagery.

•     Produce motion and animation deliverables (turntables, reveal animations, social content, launch videos) in Cinema 4D.

•     Build and maintain a reusable asset library (models, materials, HDRIs, lighting rigs) so future work stays consistent.

•     Work with creative director closely and product to turn rough direction into concrete visuals.

•     Own the pipeline end-to-end: modeling/import, texturing, lighting, rendering, compositing, delivery.

•     Keep an eye on new rendering and AI-assisted tools and flag where they could speed up our work.


Requirements

 Must Haves

•     7+ years of professional CGI/3D experience, with a portfolio showing photoreal product visualization (consumer electronics or similar hardware preferred).

•     Expert-level Cinema 4D — modeling, materials/shaders, lighting, camera work, animation/keyframing.

•     Solid understanding of how real materials (anodized metal, glass, polycarbonate, etc.) behave under studio lighting, and how to light them to look premium

•     Able to own a render pipeline solo, start to finish, with strong attention to detail (reflections, edge highlights, subtle imperfections).

•     Compositing skills in After Effects and/or Photoshop to finish renders.

•     Good eye for light, color, and composition, and able to set a direction from a loose brief.

•     Clear communicator as you'll be explaining visual decisions to non-technical stakeholders.

 Nice to Haves

•     Experience with a renderer such as Redshift, Octane, Arnold, or V-Ray.

•     Experience with motion for social formats (Reels, TikTok, vertical video).

•     Background in industrial design, product photography, or working from CAD files.

•     Familiarity with real-time engines (Unreal, Unity) or AI image/video tools.


Portfolio

Please apply with a working portfolio link. Without it, we won't be able to consider your application. Your portfolio should show product-focused CGI work, not character or environment art, showcasing your handling of materials, lighting, and camera. A turntable or reveal animation is a plus.


Benefits

Salary Range: $130,000 - $150,000

  •  Free snacks and drinks.
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

Skills Required

  • 5+ years of experience in content strategy, brand marketing, or narrative development
  • Experience in consumer electronics, smart home, or premium technology brands
  • Demonstrated ability to create cohesive messaging frameworks across complex product ecosystems
  • Exceptional writing and editing skills with a refined, brand-sensitive tone
  • Proven ability to distill technical concepts into clear, differentiated consumer value
  • Strong cross-functional collaboration and stakeholder influence
  • Experience with CMS, Figma and Google Analytics
  • Point of view on what premium content feels like and how to achieve it
  • Ability to balance precision and emotion in storytelling
  • Systems-thinking approach to ensure content ladders to a clear narrative
  • Provides structure, taste, and thoughtful critique to creative work
  • Deep interest in how technology integrates into everyday life
  • Copywriting that resonates and converts
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The Company
HQ: Shenzhen
95 Employees
Year Founded: 1996

What We Do

Ranked “Highest in Customer Satisfaction for Wireless Routers” by J.D. Power. TP-Link is an industry-leading provider of wireless networking products. With tens of millions of customers in more than 120 countries, TP-Link’s consumer and business products reflect the company’s substantial investment in research and development and meticulous in-house design, manufacturing and testing. TP-Link’s award-winning product line includes routers, range extenders, switches, network adapters, IP cameras, media converters, Powerline adapters and smart home products. TP-Link products are available from the world’s leading distributors, resellers and consumer tech retailers. TP-Link’s U.S. presence includes its headquarters in Brea, CA. For career-related inquiries, please contact [email protected].

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