Senior Campaign Developer
Description
Senior Campaign Developer is responsible for end-to-end technical coding for email campaigns and email template development (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. He/she will also assist with discovery, design, and execution of email project work.
Responsibilities
- Advanced knowledge of email platform(s) including delivery system
- Architect templates/wireframes for dynamic mailings
- Work with team members across technical divisions to scope, design, and implement technical solutions for dynamic email projects.
- Perform basic updates of transactional messages
- Deliver training for internal teams on procedures, best practices, and platform
- Create & maintain internal and client-facing role related documentation
- Build, test, and implement content for automated campaigns including advanced dynamic content
- Contribute to testing and development of best practices and platform rendering support
- Implement advanced dynamic content through server-side scripts, XML, RSS, MVT, etc., on ad hoc, automated, and real-time campaigns as platform requires
- Work on basic, front-end web page features such as opt out, viral, survey, registration and preference pages.
- Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
- Create and modify static landing pages as needed
- Perform code & creative reviews to optimize emails
- Hand-code HTML files optimized for email
- Responsive and fluid conversion of Photoshop documents to HTML optimized for dynamic email
- Act as content creation expert for clients and account team(s)
- Work with pre-existing or client-provided HTML files and provide simple design and image editing; make suggestions for coding improvements as needed
- Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
- Coordinate email content (e.g. images, tracking codes, etc.) and change requests with account team and clients
- Consult and troubleshoot on HTML/text templates, dynamic content personalization, and URL issues
- Conduct content quality assurance checks to ensure the final mailing meets client expectations
- Follow code & QA best practices
- Meet scheduled deadlines
Qualifications
- 3-6 years of email development experience
- Advanced knowledge of HTML and CSS for email
- Advanced knowledge of responsive code optimized for email
- Intermediate knowledge of fluid code optimized for email
- Intermediate knowledge of XML
- Excellent attention to detail
- Demonstrated communication skills
- Ability to meet tight deadlines using strong multitasking and organizational skills
- Effectively problem solve in individual and in group settings
- Team player who is comfortable with self-direction
- Flexibility to work on a variety of tasks
- Experience with Adobe Dreamweaver and Photoshop
- Experience with XML and JSON
- Advanced experience with one or more email platforms
- Intermediate knowledge of JavaScript or platform specific scripting language
- Familiarity with Jira or another workflow tool a plus
- Understanding of database structures, PL/SQL skills a plus
Company Summary
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
Top Skills
What the Team is Saying
What We Do
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
Zeta is deeply committed to enriching our people’s wellbeing and growth throughout their career journeys. Our autonomous environment gives our teammates the freedom and space to grow, be creative, and come up with innovative solutions to reinvent consumer experiences and impact brand growth.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
