Sr. Business Developer

Posted 5 Days Ago
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Des Moines, IA, USA
Hybrid
Senior level
Healthtech • Insurance
The Role
Acquires large-group and national-account health insurance customers through prospecting, lead qualification, needs analysis, customized solution design, proposal development, presentations, negotiation, and closing. Advises prospects on complex benefit plans, self-funded arrangements, ancillary products, underwriting, and regulatory considerations. Builds consultant and stakeholder relationships, gathers competitive intelligence, documents account activity, and transitions sold accounts to implementation teams.
Summary Generated by Built In
Company Description

Why Wellmark: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today! 

Learn more about our unique benefit offerings here. 

Job Description

Responsible for acquiring new large group and top national account prospects sales customers through effective prospecting and lead qualification. Consults with prospective customers to understand their benefit needs and utilizing in depth analysis and product knowledge to offer solutions which satisfy those needs, in addition to seeking opportunities to layer ancillary products or financial services into the initial proposal. Displays excellent communication skills, including the ability to speak effectively extemporaneously, in addition to the design and delivery of powerful presentations which influence decision makers. Collaborate with underwriting on preparation of the proposal and coordinate with the assigned Account Manager to transition newly acquired groups.

Qualifications

Required:

  • Bachelor’s Degree or equivalent work experience.
  • 7+ years of experience in Sales, Business Development, or related area with demonstrated success building and selling highly customizable solutions to meet customers’ needs – e.g. consulting with decision makers, prospecting, lead generation, qualifying leads, negotiating, closing a sale, etc. Health insurance or a related industry experience is also required, including strong understanding of health and ancillary products, benefit design, and applicable industry rules or regulations.
  • Exceptional written and verbal communication skills, including the ability to articulate information relevant to products, services, and industry legislation. Strong presentation skills, including development and delivery.
  • Strong interpersonal skills with the ability to develop and maintain strategic working relationships with internal and external stakeholders.
  • Ability to combine industry expertise with strong understanding of prospective customers’ perspectives and strategies in order to produce customized recommendations for differentiated products and services. 
  • Time management, detail orientation, and strong documentation skills in order to effectively manage assigned territory.
  • Valid Driver’s License with moderate travel >50%.
  • Life & Health insurance license, or the ability to successfully obtain license within 60 days of hire.

Preferred:

  • Bachelor’s Degree.
  • 10+ years of experience in Sales, Buisness Development or related area.
  • Industry designations or certifications – e.g. FLMI, CEBS, etc. 

Additional Information

Life and Health Insurance license required within 60 days of hire.

a. Execute and prepare national consultant Road Show that informs consultants of Wellmark Value Prop.

b. Execute the sales process for top 15 national accounts prospects in finalist presentation. Lead national consultant discussion in and develop relationships with top 5 national consultant firms.

c. Execute the sales process for both Self Insured and Fully Insured – Non National Accounts Wellmark and services including prospecting, lead generation, qualifying prospective leads, needs analysis, consultation regarding coverage needs. Prepare and present proposals to prospective customers and any subsequent negotiation, in an effort to acquire new group customers and achieve sales goals as established by leadership. The consulting skills displayed by the incumbent should be advanced in nature and the solutions recommended should reflect the depth of the consultative analysis.

d. Evaluate, analyze and negotiate point solutions – integration options for prospects and sold cases.

e. Display excellent verbal, written and interpersonal communication skills in order to build and maintain relationships with internal and external business partners, effectively represent Wellmark to prospective customers, and influence the customer decision making process. Additionally, exhibits the ability to speak extemporaneously and “think on their feet” when addressing prospective customer questions.

f. Develop and deliver powerful proposals and presentations which convey the Wellmark value proposition compared to competitor products and services and address the needs of the prospective customer. Collaborate with business partners and sales leaders to maximize the impact of the presentation.

g. Provide consultation related to complex plan designs, the nuances of self funded arrangements, underwriting methodology, add on services (case management, disease management, lifestyle management), ancillary products, ERISA requirements, and issues relevant to retiree coverage.

h. Document relevant account information and activities in the Account Management system in a timely manner and completes other reports as required by their leader.

i. Collaborate with the assigned Account Manager and their service team to transition the sold case for new case implementation activities.

j. Gather and communicate competitor intelligence to sales and marketing stakeholders.

k. Other duties as assigned.

This job requires a non-compete agreement.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at [email protected]

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources:Nonimmigrant Workers and Green Card for Employment-Based Immigrants 

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them. 

Skills Required

  • Bachelor's degree or equivalent work experience
  • 7+ years of experience in sales, business development, or a related area
  • Demonstrated success building and selling highly customizable solutions
  • Health insurance or related industry experience
  • Strong understanding of health and ancillary products, benefit design, and applicable industry rules or regulations
  • Exceptional written and verbal communication skills
  • Strong presentation skills, including development and delivery
  • Strong interpersonal skills and ability to build strategic relationships
  • Ability to produce customized recommendations using industry expertise and customer strategies
  • Time management, attention to detail, and strong documentation skills
  • Valid driver's license
  • Life and Health insurance license, or ability to obtain it within 60 days of hire
  • Bachelor's degree
  • 10+ years of experience in sales, business development, or a related area
  • Industry designations or certifications such as FLMI or CEBS

Wellmark Blue Cross and Blue Shield Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wellmark Blue Cross and Blue Shield and has not been reviewed or approved by Wellmark Blue Cross and Blue Shield.

  • Fair & Transparent Compensation — Pay is considered competitive in common frontline roles, with Customer Service Representative pay above typical market levels. Compensation is often viewed as a relative strength compared to other workplace factors.
  • Healthcare Strength — Benefits are described as comprehensive, with medical, dental, and vision coverage highlighted as a differentiator. Strong health coverage appears to contribute meaningfully to overall pay satisfaction.
  • Retirement Support — Retirement programs include a 401(k) with match alongside a separate pension, an uncommon combination in today’s market. Principal is identified as the retirement plan provider, reinforcing program stability.

Wellmark Blue Cross and Blue Shield Insights

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The Company
HQ: Des Moines, IA
1,783 Employees
Year Founded: 1939

What We Do

Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota. And through the Blue Cross Blue Shield Association, Wellmark is part of a trusted national network that insures more than 100 million people. That's nearly 1/3 of all Americans. Wellmark offers flexible benefit designs, competitive prices, and a large selection of providers. Nearly all physicians and hospitals in Iowa and South Dakota participate with Wellmark, and the Blue Cross and Blue Shield Association provides extensive national and international coverage. *Wellmark Blue Cross and Blue Shield is An Independent Licensee of the Blue Cross and Blue Shield Association serving Iowa and South Dakota.

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