Job Description:
A Pet Nutrition brand custodian with responsibility and accountability for adapting global strategy and marketing activity into the Mexican Market based on local consumer insights to achieve brand objectives.
The Brand Manager must have a profound understanding of global/regional strategy as well as local markets, and have the ability to consolidate and develop an overarching marketing strategy and plan to drive for synergy and optimum results for the region. This role should also possess strong communication and motivation skills to represent the region to voice out and inspire cross-functional teams to deliver cluster ambition and objectives.
What are we looking for?
- University Degree, preferably in Business/Marketing/Brand Management.
- At least 5 plus years of working experience in marketing related field (FMCG preferred).
- Minimum of 5 years’ experience in relevant brand building and strategic marketing and communications roles across markets and cross-cultural perspective is preferred.
- Good analytical, presentation, and communication skills.
- Ability to manage several different and complex projects at the same time.
- Fluent in English & Spanish.
- Strong demonstrated experience in building brands through communications – across multiple platforms.
- The demonstrable breadth of brand programming delivered – Big Brands, Big Stories, Big Clients!
What will be your key responsibilities?
- Adapt the global marketing initiatives to fit local markets needs and consumer insights.
- Develop short- and long-term marketing strategies and plans for the brand(s) in the local market.
- Ensure outstanding implementation of the marketing activity in the region.
- Develop activation strategies, communication and promotion plans, pricing strategies, new product launches, and distribution priorities.
- Prepare sales forecasts and marketing budgets, monitor sales volume, revenues, and costs against forecasts, and adapt plans to improve the sales performance of products.
- Monitor, analyze, and evaluate domestic and international market trends, client behavior, and competitor activity to identify market opportunities for the products.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
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