Sr Brand Manager Apps Brand Strategy & Mix Development

Position Title: Sr Brand Manager Apps Brand Strategy & Mix Development
Position Type: Regular - Full-Time
Position Location: VilleneuvedAscq 2020
Requisition ID: 29162
We are passionate about potatoes. But we're even more passionate about our People!
McCain knows the importance that food plays in people's lives - the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
JOB PURPOSE:
As the Brand Manager Apppetizers Brand Strategy & Mix development, you participate to the design of the appetizers growth strategy and its deployment focused on (but not restricted to) the FS & QSR channel. More specifically you lead the marketing mix development for the winning FS/QSR propositions inside our pipeline, develop and sign off final product design and build launch toolkits for the channel activation team. You actively support the Marketing Manager apps brand strategy and mix development in designing effective brand strategy wr. brand architecture & portfolio segmentation, and lead the development of content & assets for the launch projects you own.
WHERE YOU'LL WORK:
France (Villeneuve d'Ascq)
Report to: Marketing Manager Apps Brand strategy & Mix development
RESPONSIBILITIES AND ACCOUNTABILITIES:
1.Participate to the brand strategy definition
2. Own specifically the following areas :

• Innovation mix development : product development, packaging design, business cases consolidation in collaboration with Channel teams.
• Lead development of validated customer bespoke projects (ie. development of products directly answering a customer brief)
• Launch kits development to support customer engagement
• Brand content and asset development

3. Ensure fruitful and efficient collaboration with the following teams :

• Media & Digital Marketing
• Channel Planning & Activation teams (esp. FS/QSR)
• R&D team and the broader appetizer manufacturing & supply ecosystem (procurement, coman, MAE, supply, ...)
• Global platform team within your project scope (Shared plates)

4. Collaborate with the advertising and design agencies on his projects
5. Follow innovation quality until launch, and signs off on final product design & execution
More specifically, you will be accountable for:
- Innovation launch performance of your projects
WHAT WE'RE LOOKING FOR:

• 1 st successful experience in category strategy development &/or innovation pipeline building
• 3-4 years of experience in an FMCG company
• Excellent communication skills, written & spoken
• Very strong command of English language, written & spoken
• Strong analytical skills
• Strong interpersonal skills, ability to drive engagement
• Passion for food

Other Competency Requirements:

• Good management skills (within the company & external partners)
• Ability to move constantly between a global vision and an attention to details.
• Strong ability for problem solving at operational level whilst understanding the strategic framework he/she operates within.
• Highly agile and solution provider to overcome daily challenges/hurdles enabling on time delivery of missions and tasks
• Accountability on packaging development, identified brand assets and launch toolkit.
• Accountability on product design in line with validated proposition
• Accountability on : in market launch performance and flagging of course corrections when needed
• Accountablility for effective budget management and tracking.

WHAT WE OFFER:
• Competitive salary
• Employment contract and stable employment (permanent role)
• Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
• Opportunity to work independently in a challenging and international environment
• Open and friendly colleagues
• Partial working from home is possible
Join McCain Family! Apply now.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing
Division: Continental Europe
Department: Growth and Inno. Food Service and QSR CE
Location(s): FR - France : Nord : Villeneuve-d'Ascq
Company: McCain Alimentaire SAS